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Followers
17.1K
Following
81
Total Posts
Engagement Rate
0.19%
Avg Likes
32
Avg Comments
BMO U.S. is a verified Bank brand based in United States. The account has built 17.1K followers on Instagram. BMO U.S. has shared 856 posts to date, currently around 7 posts a week. Engagement runs at 0.19%, or about 32 likes and 1 comments per post.
As a Bank account, Bmo_us reaches 17.1K followers on Instagram across 856 published posts.
Bmo_us posts in the bottom 15% for its size: a 0.19% engagement rate against accounts with 10K–100K followers in the InstME index.
One comment lands for every 24 likes, which reads as a healthy amount of conversation.
Recent posting activity averages about 7 posts per week.
Bmo_us comes in at 88/100 for audience quality, with 10% of followers estimated low-quality or inactive, a strong signal of genuine reach.
The account follows just 81 others against 17.1K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$60–$110
Based on 17.1K followers and a 0.19% engagement rate, a single sponsored post by Bmo_us is worth an estimated $60–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Bank
| Metric | Bmo_us | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 1.45% |
| Average likes | 32 | 339 |
| Average comments | 1 | 18 |
| Posts per week | 6.98 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bmo_us | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 0.9% |
| Average likes | 32 | 193 |
| Average comments | 1 | 10 |
| Posts per week | 6.98 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
BMO U.S. is a verified bank brand based in United States on Instagram, with 17.1K followers.
BMO U.S. posts on Instagram as @bmo_us.
BMO U.S. has 17,091 followers on Instagram (17.1K) as of Jul 9, 2026.
BMO U.S.'s engagement rate is 0.19%, calculated from average likes and comments per post relative to followers.
Posts by BMO U.S. average 32 likes and 1 comments.
BMO U.S. posts about 7 times per week on average.
InstME's audience-quality analysis estimates about 10% of BMO U.S.'s followers are low-quality or inactive, giving an audience-quality score of 88/100.
BMO U.S. is registered as a business account on Instagram and is verified.
BMO U.S. is categorized as a bank account in the InstME index, based on the profile's bio and Instagram category across 856 posts.
BMO U.S.'s profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
856
1
Posts / Week
6.98
Growth Score
3.8 / 100
ER Rank
15th
Engagement
0.25%
Yes. BMO U.S. carries the blue verified badge on Instagram.
A sponsored post from BMO U.S. is estimated at $60 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
