One of the best clinical decision support tools worldwide, providing healthcare professionals with the latest evidence-based information.
Outreach This Creator For FreeBMJ Best Practice is a Health brand on Instagram, tracked in the InstME index with 24.8K followers. To date BMJ Best Practice has posted 587 times, currently around 3 posts a week. Posts average 15 likes and 1 comments, an engagement rate of 0.06%.
Bmj_bestpractice has built an audience of 24.8K followers on Instagram over 587 posts as a Health account.
Bmj_bestpractice's 0.06% engagement rate is in the bottom quarter (median: 0.58%) among Health accounts with 10K–100K followers, measured across 1,016 accounts in the InstME index.
Bmj_bestpractice's output runs to about 3 posts per week.
On audience quality, Bmj_bestpractice lands at 46/100, an estimated 45% of followers read as low-quality or inactive, a mixed signal worth reviewing before partnering.
The account follows just 24 others against 24.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$87–$160
Based on 24.8K followers and a 0.06% engagement rate, a single sponsored post by Bmj_bestpractice is worth an estimated $87–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~45% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Bmj_bestpractice | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.58% |
| Average likes | 15 | 136 |
| Average comments | 1 | 10 |
| Posts per week | 3.23 | 0.52 |
Median values from 1,016 Health accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
BMJ Best Practice is a health brand on Instagram, with 24.8K followers.
BMJ Best Practice posts on Instagram as @bmj_bestpractice.
BMJ Best Practice has 24,752 followers on Instagram (24.8K) as of Jul 16, 2026.
BMJ Best Practice's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.58%) for Health accounts with 10K–100K followers in the InstME index.
Posts by BMJ Best Practice average 15 likes and 1 comments.
BMJ Best Practice posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 45% of BMJ Best Practice's followers are low-quality or inactive, giving an audience-quality score of 46/100.
Total Posts
587
Avg Comments
1
More women than men · mostly 25–44
Typical for Health creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
73.1K
Engagement
0.67%
BMJ Best Practice is registered as a business account on Instagram.
BMJ Best Practice is categorized as a health account in the InstME index, based on the profile's bio and Instagram category across 587 posts.
A sponsored post from BMJ Best Practice is estimated at $87 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
