Manufacturer of functional furniture hardware and cabinet solutions #blumoriginalquality #movingideas #myblum
Outreach This Creator For FreeFollowers
31.9K
Following
917
Total Posts
Engagement Rate
0.13%
Avg Likes
40
Avg Comments
Blum Australia is a Product/service brand based in Australia, with 31.9K followers on Instagram. Blum Australia has shared 970 posts to date, currently around 3 posts a week. Posts average 40 likes and 2 comments, an engagement rate of 0.13%.
Blumaustralia shows up in the InstME index as a Product/service account, 31.9K followers, 970 posts.
Among accounts with 10K–100K followers, Blumaustralia's 0.13% engagement rate sits in the bottom 6%.
For roughly every 22 likes there is one comment, a healthy amount of conversation.
Over recent weeks, Blumaustralia has published about 3 posts per week.
InstME's audience-quality checks score Blumaustralia at 70/100, with an estimated 25% low-quality or inactive followers, a solid result.
Estimated sponsored-post value
$110–$210
Based on 31.9K followers and a 0.13% engagement rate, a single sponsored post by Blumaustralia is worth an estimated $110–$210. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~25% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Product/service
| Metric | Blumaustralia | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 1.45% |
| Average likes | 40 | 339 |
| Average comments | 2 | 18 |
| Posts per week | 3.1 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Blumaustralia | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.66% |
| Average likes | 40 | 158 |
| Average comments | 2 | 9 |
| Posts per week | 3.1 | 0.9 |
Median values from 2,022 accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Blum Australia is a product/service brand based in Australia on Instagram, with 31.9K followers.
Blum Australia posts on Instagram as @blumaustralia.
Blum Australia has 31,866 followers on Instagram (31.9K) as of Jul 14, 2026.
Blum Australia's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers.
Posts by Blum Australia average 40 likes and 2 comments.
Blum Australia posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 25% of Blum Australia's followers are low-quality or inactive, giving an audience-quality score of 70/100.
Blum Australia is registered as a business account on Instagram.
Blum Australia is categorized as a product/service account in the InstME index, based on the profile's bio and Instagram category across 970 posts.
970
2
Posts / Week
3.1
Growth Score
2.6 / 100
ER Rank
6th
Engagement
0.11%
Blum Australia's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Blum Australia is estimated at $110 to $210. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
