That’s the good stuff 💙 ⚜️Born and spread in New Orleans since 1927 🏆Award-winning taste 🥚Rich ‘n creamy recipe 👑Official mayo of the po-boy
Followers
30K
Following
1.7K
Total Posts
Engagement Rate
1.86%
Avg Likes
529
Avg Comments
Blue Plate Mayonnaise is a verified Food brand, with 30K followers on Instagram. The account posts mainly around food and tech topics. The account has published 1,521 posts, currently less than one post a week. Typical posts draw 529 likes and 28 comments, putting engagement at 1.86%.
Tracked in the InstME index, Blueplatemayo is a Food account with 30K followers and a back catalogue of 1,521 posts.
Blueplatemayo records a 1.86% engagement rate, above the median of 0.75% for the 7,981 Food accounts with 10K–100K followers tracked in the InstME index.
Followers leave about one comment for every 19 likes, an unusually discussion-heavy audience.
Blueplatemayo's recent cadence works out to less than one post per week.
Estimated sponsored-post value
$200–$360
Based on 30K followers and a 1.86% engagement rate, a single sponsored post by Blueplatemayo is worth an estimated $200–$360. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Tech
| Metric | Blueplatemayo | Cohort median |
|---|---|---|
| Engagement rate | 1.86% | 0.75% |
| Average likes | 529 | 177 |
| Average comments | 28 | 10 |
| Posts per week | 0.07 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Blue Plate Mayonnaise is a verified food brand on Instagram, with 30K followers.
Blue Plate Mayonnaise posts on Instagram as @blueplatemayo.
Blue Plate Mayonnaise has 30,013 followers on Instagram (30K) as of Jul 9, 2026.
Blue Plate Mayonnaise's engagement rate is 1.86%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Blue Plate Mayonnaise average 529 likes and 28 comments.
Blue Plate Mayonnaise posts less than once a week on average.
Blue Plate Mayonnaise is registered as a business account on Instagram and is verified.
Blue Plate Mayonnaise is categorized as a food and tech account in the InstME index, based on the profile's bio and Instagram category across 1,521 posts.
1,521
28
Posts / Week
0.07
Growth Score
37.2 / 100
Follower Ratio
17.4×
Engagement
0.32%
Yes. Blue Plate Mayonnaise carries the blue verified badge on Instagram.
A sponsored post from Blue Plate Mayonnaise is estimated at $200 to $360. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
