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Outreach This Creator For FreeBlue Cross Blue Shield of Massachusetts is a Health brand, with 11.8K followers on Instagram. The account has published 182 posts, currently around 3 posts a week. Posts average 276 likes and 9 comments, an engagement rate of 2.42%.
Bluecrossma operates a Health account on Instagram, pairing 11.8K followers with 182 posts.
Against 1,016 Health accounts with 10K–100K followers in the InstME index, Bluecrossma's 2.42% engagement rate lands in the top quarter (median: 0.58%).
The audience comments once per 30 likes on average, a healthy amount of conversation.
Bluecrossma keeps a posting cadence of about 3 posts per week.
Bluecrossma keeps its following list short (87) relative to 11.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$100–$190
Based on 11.8K followers and a 2.42% engagement rate, a single sponsored post by Bluecrossma is worth an estimated $100–$190. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Health creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
| Metric | Bluecrossma | Cohort median |
|---|---|---|
| Engagement rate | 2.42% | 0.58% |
| Average likes | 276 | 136 |
| Average comments | 9 | 10 |
| Posts per week | 2.63 | 0.52 |
Median values from 1,016 Health accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 28, 2026
Blue Cross Blue Shield of Massachusetts is a health brand on Instagram, with 11.8K followers.
Blue Cross Blue Shield of Massachusetts posts on Instagram as @bluecrossma.
Blue Cross Blue Shield of Massachusetts has 11,775 followers on Instagram (11.8K) as of Sep 28, 2026.
Blue Cross Blue Shield of Massachusetts's engagement rate is 2.42%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.58%) for Health accounts with 10K–100K followers in the InstME index.
Posts by Blue Cross Blue Shield of Massachusetts average 276 likes and 9 comments.
Blue Cross Blue Shield of Massachusetts posts about 3 times per week on average.
Blue Cross Blue Shield of Massachusetts is registered as a business account on Instagram.
Total Posts
182
Avg Comments
9
Engagement
0.87%
Blue Cross Blue Shield of Massachusetts is categorized as a health account in the InstME index, based on the profile's bio and Instagram category across 182 posts.
A sponsored post from Blue Cross Blue Shield of Massachusetts is estimated at $100 to $190. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
