Let’s do dinner.
Outreach This Creator For FreeFollowers
301.1K
Following
1.2K
Total Posts
Engagement Rate
0.25%
Avg Likes
737
Avg Comments
Reaching 301.1K followers on Instagram, Blue Apron is a verified business account. To date Blue Apron has posted 231 times, currently around 4 posts a week. Posts average 737 likes and 16 comments, an engagement rate of 0.25%.
With 301.1K followers across 231 posts, Blueapron is one of the business accounts tracked in the InstME index.
Typical engagement for Blueapron runs to 737 likes and 16 comments a post, one interaction per 400 followers.
The audience comments once per 47 likes on average, a healthy amount of conversation.
Blueapron's recent cadence works out to about 4 posts per week.
Blueapron keeps its following list short (1,198) relative to 301.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,100–$2,000
Based on 301.1K followers and a 0.25% engagement rate, a single sponsored post by Blueapron is worth an estimated $1,100–$2,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Blueapron | Cohort median |
|---|---|---|
| Engagement rate | 0.25% | 1.25% |
| Average likes | 737 | 2,985 |
| Average comments | 16 | 73 |
| Posts per week | 4.41 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Blue Apron is a verified Instagram brand on Instagram, with 301.1K followers.
Blue Apron posts on Instagram as @blueapron.
Blue Apron has 301,116 followers on Instagram (301.1K) as of Jul 15, 2026.
Blue Apron's engagement rate is 0.25%, calculated from average likes and comments per post relative to followers.
Posts by Blue Apron average 737 likes and 16 comments.
Blue Apron posts about 4 times per week on average.
Blue Apron is registered as a business account on Instagram and is verified.
Yes. Blue Apron carries the blue verified badge on Instagram.
A sponsored post from Blue Apron is estimated at $1,100 to $2,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
231
16
Posts / Week
4.41
Growth Score
5 / 100
Follower Ratio
251.3×
Engagement
0.11%
