Reaching 301.1K followers on Instagram, Blue Apron is a verified Food brand. To date Blue Apron has posted 231 times, currently around 4 posts a week. Posts average 737 likes and 16 comments, an engagement rate of 0.25%.
With 301.1K followers across 231 posts, Blueapron is one of the Food accounts tracked in the InstME index.
Against 1,551 Food accounts with 100K–1M followers in the InstME index, Blueapron's 0.25% engagement rate lands below the median of 0.74%.
The audience comments once per 47 likes on average, a healthy amount of conversation.
Blueapron's recent cadence works out to about 4 posts per week.
Blueapron scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Blueapron keeps its following list short (1,198) relative to 301.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,100–$2,000
Based on 301.1K followers and a 0.25% engagement rate, a single sponsored post by Blueapron is worth an estimated $1,100–$2,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Blueapron | Cohort median |
|---|---|---|
| Engagement rate | 0.25% | 0.74% |
| Average likes | 737 | 1,665 |
| Average comments | 16 | 54 |
| Posts per week | 4.41 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Blue Apron is a verified food brand on Instagram, with 301.1K followers.
Blue Apron posts on Instagram as @blueapron.
Blue Apron has 301,116 followers on Instagram (301.1K) as of Jul 15, 2026.
Blue Apron's engagement rate is 0.25%, calculated from average likes and comments per post relative to followers. That is below the median of 0.74% for Food accounts with 100K–1M followers in the InstME index.
Posts by Blue Apron average 737 likes and 16 comments.
Blue Apron posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of Blue Apron's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Blue Apron is registered as a business account on Instagram and is verified.
Total Posts
231
Avg Comments
16
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
0.06%
Blue Apron is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 231 posts.
Yes. Blue Apron carries the blue verified badge on Instagram.
A sponsored post from Blue Apron is estimated at $1,100 to $2,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
