☕️ Neighbourhood • Regulars • Everyday 🥪 Award-Winning Toasties | ONA Coffee 📍 Richmond Since 2017 ⏰ Daily 7–3 | Walk-Ins Only
Outreach This Creator For FreeFollowers
31.4K
Following
228
Total Posts
Engagement Rate
0.29%
Avg Likes
83
Avg Comments
Black Gold Richmond is a Lifestyle brand based in Australia. The account has built 31.4K followers on Instagram. Black Gold Richmond has shared 991 posts to date, currently around 1 post a week. Engagement runs at 0.29%, or about 83 likes and 9 comments per post.
Counting 31.4K followers and 991 posts, Blackgoldrichmond sits in the InstME index as a Lifestyle account.
Compared with 1,602 other Lifestyle accounts with 10K–100K followers in the InstME index, Blackgoldrichmond's 0.29% engagement rate is in the bottom quarter (median: 3.25%).
Comments arrive at about one per 9 likes, a sign of an unusually discussion-heavy audience.
Blackgoldrichmond's output runs to about one post per week.
On audience quality, Blackgoldrichmond lands at 82/100, an estimated 15% of followers read as low-quality or inactive, a strong signal of genuine reach.
With 31.4K followers but only 228 accounts followed back, Blackgoldrichmond shows the ratio of a well-established account.
Estimated sponsored-post value
$110–$200
Based on 31.4K followers and a 0.29% engagement rate, a single sponsored post by Blackgoldrichmond is worth an estimated $110–$200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Blackgoldrichmond | Cohort median |
|---|---|---|
| Engagement rate | 0.29% | 3.25% |
| Average likes | 83 | 875 |
| Average comments | 9 | 33 |
| Posts per week | 1.19 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Blackgoldrichmond | Cohort median |
|---|---|---|
| Engagement rate | 0.29% | 0.66% |
| Average likes | 83 | 158 |
| Average comments | 9 | 9 |
| Posts per week | 1.19 | 0.9 |
Median values from 2,022 accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Black Gold Richmond is a lifestyle brand based in Australia on Instagram, with 31.4K followers.
Black Gold Richmond posts on Instagram as @blackgoldrichmond.
Black Gold Richmond has 31,405 followers on Instagram (31.4K) as of Jul 15, 2026.
Black Gold Richmond's engagement rate is 0.29%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Black Gold Richmond average 83 likes and 9 comments.
Black Gold Richmond posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 15% of Black Gold Richmond's followers are low-quality or inactive, giving an audience-quality score of 82/100.
Black Gold Richmond is registered as a business account on Instagram.
991
9
Posts / Week
1.19
Growth Score
5.8 / 100
ER Rank
16th
Predominantly women · mostly 18–34
Typical for Lifestyle creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
0%
Black Gold Richmond is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 991 posts.
Black Gold Richmond's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Black Gold Richmond is estimated at $110 to $200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
