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Birch Lane is a verified Fashion brand, with 263.9K followers on Instagram. To date Birch Lane has posted 3,904 times, currently less than one post a week. Engagement runs at 0.55%, or about 1,423 likes and 30 comments per post.
With 263.9K followers across 3,904 posts, Birchlane is one of the Fashion accounts tracked in the InstME index.
Against 2,126 Fashion accounts with 100K–1M followers in the InstME index, Birchlane's 0.55% engagement rate lands below the median of 0.86%.
For roughly every 47 likes there is one comment, a healthy amount of conversation.
Birchlane keeps a posting cadence of less than one post per week.
Birchlane keeps its following list short (455) relative to 263.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$920–$1,700
Based on 263.9K followers and a 0.55% engagement rate, a single sponsored post by Birchlane is worth an estimated $920–$1,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Birchlane | Cohort median |
|---|---|---|
| Engagement rate | 0.55% | 0.86% |
| Average likes | 1,423 | 1,969 |
| Average comments | 30 | 58 |
| Posts per week | 0.11 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 22, 2026
Birch Lane is a verified fashion brand on Instagram, with 263.9K followers.
Birch Lane posts on Instagram as @birchlane.
Birch Lane has 263,920 followers on Instagram (263.9K) as of Sep 22, 2026.
Birch Lane's engagement rate is 0.55%, calculated from average likes and comments per post relative to followers. That is below the median of 0.86% for Fashion accounts with 100K–1M followers in the InstME index.
Posts by Birch Lane average 1,423 likes and 30 comments.
Birch Lane posts less than once a week on average.
Birch Lane is registered as a business account on Instagram and is verified.
Birch Lane is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 3,904 posts.
Yes. Birch Lane carries the blue verified badge on Instagram.
Total Posts
3,904
Avg Comments
30
Engagement
0.28%
A sponsored post from Birch Lane is estimated at $920 to $1,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
