Bio-Oil researches and develops specialist skincare products, using oil to achieve superior product performance.
Outreach This Creator For FreeFollowers
173.8K
Following
785
Total Posts
Engagement Rate
1.53%
Avg Likes
2,638
Avg Comments
Bio-Oil USA is a verified Beauty brand on Instagram, tracked in the InstME index with 173.8K followers. The account posts mainly around beauty and automotive topics. To date Bio-Oil USA has posted 73 times, currently less than one post a week. Typical posts draw 2,638 likes and 25 comments, putting engagement at 1.53%.
Biooilusa is a Beauty account on Instagram with 173.8K followers and 73 published posts.
Compared with 1,553 other Beauty accounts with 100K–1M followers in the InstME index, Biooilusa's 1.53% engagement rate is above the median of 0.47%.
Roughly one in 105 likes comes with a comment, an audience that mostly engages through likes.
Biooilusa maintains a rhythm of less than one post per week.
With 173.8K followers but only 785 accounts followed back, Biooilusa shows the ratio of a well-established account.
Estimated sponsored-post value
$930–$1,700
Based on 173.8K followers and a 1.53% engagement rate, a single sponsored post by Biooilusa is worth an estimated $930–$1,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Automotive
| Metric | Biooilusa | Cohort median |
|---|---|---|
| Engagement rate | 1.53% | 0.47% |
| Average likes | 2,638 | 1,059 |
| Average comments | 25 | 46 |
| Posts per week | 0.46 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Bio-Oil USA is a verified beauty brand on Instagram, with 173.8K followers.
Bio-Oil USA posts on Instagram as @biooilusa.
Bio-Oil USA has 173,778 followers on Instagram (173.8K) as of Jul 11, 2026.
Bio-Oil USA's engagement rate is 1.53%, calculated from average likes and comments per post relative to followers. That is above the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Bio-Oil USA average 2,638 likes and 25 comments.
Bio-Oil USA posts less than once a week on average.
Bio-Oil USA is registered as a business account on Instagram and is verified.
Bio-Oil USA is categorized as a beauty and automotive account in the InstME index, based on the profile's bio and Instagram category across 73 posts.
Yes. Bio-Oil USA carries the blue verified badge on Instagram.
73
25
Posts / Week
0.46
Growth Score
30.6 / 100
Follower Ratio
221.4×
Engagement
0.5%
A sponsored post from Bio-Oil USA is estimated at $930 to $1,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
