✨66 Georgia Ave ✨632 N Highland Ave ✨405 N Angier Ave
Outreach This Creator For FreeBig Softie is a Lifestyle brand. The account has built 27.3K followers on Instagram. To date Big Softie has posted 1,030 times, currently around 1 post a week. Engagement runs at 1.52%, or about 408 likes and 7 comments per post.
As a Lifestyle account, Bigsoftieatl reaches 27.3K followers on Instagram across 1,030 published posts.
Among 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, Bigsoftieatl's 1.52% engagement rate comes in below the median of 3.25%.
Roughly one in 58 likes comes with a comment, a healthy amount of conversation.
Bigsoftieatl's output runs to about one post per week.
At 94/100 on audience quality, Bigsoftieatl carries an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 118 others against 27.3K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$150–$270
Based on 27.3K followers and a 1.52% engagement rate, a single sponsored post by Bigsoftieatl is worth an estimated $150–$270. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Bigsoftieatl | Cohort median |
|---|---|---|
| Engagement rate | 1.52% | 3.25% |
| Average likes | 408 | 875 |
| Average comments | 7 | 33 |
| Posts per week | 1.43 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Big Softie is a lifestyle brand on Instagram, with 27.3K followers.
Big Softie posts on Instagram as @bigsoftieatl.
Big Softie has 27,324 followers on Instagram (27.3K) as of Jul 16, 2026.
Big Softie's engagement rate is 1.52%, calculated from average likes and comments per post relative to followers. That is below the median of 3.25% for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Big Softie average 408 likes and 7 comments.
Big Softie posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 5% of Big Softie's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Big Softie is registered as a business account on Instagram.
Total Posts
1,030
Avg Comments
7
Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
81.5K
Engagement
2.22%
Big Softie is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,030 posts.
A sponsored post from Big Softie is estimated at $150 to $270. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
