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Reaching 18.3K followers on Instagram, Big Richard is a Music creator. Big Richard has shared 973 posts to date, currently less than one post a week. Posts average 276 likes and 16 comments, an engagement rate of 1.59%.
Bigrichardband operates a Music account on Instagram, pairing 18.3K followers with 973 posts.
Bigrichardband records a 1.59% engagement rate, below the median of 2.47% for the 17,051 Music accounts with 10K–100K followers tracked in the InstME index.
At one comment per 18 likes, the ratio points to an unusually discussion-heavy audience.
Bigrichardband's recent cadence works out to less than one post per week.
Estimated sponsored-post value
$100–$190
Based on 18.3K followers and a 1.59% engagement rate, a single sponsored post by Bigrichardband is worth an estimated $100–$190. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Bigrichardband | Cohort median |
|---|---|---|
| Engagement rate | 1.59% | 2.47% |
| Average likes | 276 | 535 |
| Average comments | 16 | 35 |
| Posts per week | 0.32 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 28, 2026
Big Richard is a music creator on Instagram, with 18.3K followers.
Big Richard posts on Instagram as @bigrichardband.
Big Richard has 18,335 followers on Instagram (18.3K) as of Aug 28, 2026.
Big Richard's engagement rate is 1.59%, calculated from average likes and comments per post relative to followers. That is below the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by Big Richard average 276 likes and 16 comments.
Big Richard posts less than once a week on average.
Big Richard is registered as a creator account on Instagram.
Big Richard is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 973 posts.
Total Posts
973
Avg Comments
16
Engagement
10.72%
A sponsored post from Big Richard is estimated at $100 to $190. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
