secrets always surface all episodes now streaming on @hbo
Followers
212K
Following
97
Total Posts
Engagement Rate
21.6%
Avg Likes
45,408
Avg Comments
big little lies is a verified TV show brand on Instagram, tracked in the InstME index with 212K followers. big little lies has shared 165 posts to date, currently less than one post a week. Typical posts draw 45,408 likes and 386 comments, putting engagement at 21.6%.
Biglittlelies has built an audience of 212K followers on Instagram over 165 posts as a TV show account.
Across recent posts, Biglittlelies picks up 45,408 likes and 386 comments on average, one interaction per 5 followers.
The comment-to-like ratio works out to one comment per 118 likes, pointing to an audience that mostly engages through likes.
Biglittlelies's videos average 3M views, about 14.0× its follower count, so content routinely reaches well past current followers.
Biglittlelies's output runs to less than one post per week.
The account follows just 97 others against 212K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$3,000–$5,500
Based on 212K followers and a 21.6% engagement rate, a single sponsored post by Biglittlelies is worth an estimated $3,000–$5,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: TV show
| Metric | Biglittlelies | Cohort median |
|---|---|---|
| Engagement rate | 21.6% | 1.25% |
| Average likes | 45,408 | 2,985 |
| Average comments | 386 | 73 |
| Posts per week | 0.04 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
big little lies is a verified tv show brand on Instagram, with 212K followers.
big little lies posts on Instagram as @biglittlelies.
big little lies has 211,967 followers on Instagram (212K) as of Jul 15, 2026.
big little lies's engagement rate is 21.6%, calculated from average likes and comments per post relative to followers.
Posts by big little lies average 45,408 likes and 386 comments.
big little lies posts less than once a week on average.
big little lies is registered as a business account on Instagram and is verified.
big little lies is categorized as a tv show account in the InstME index, based on the profile's bio and Instagram category across 165 posts.
Yes. big little lies carries the blue verified badge on Instagram.
165
386
Avg Views
2,969,085
Posts / Week
0.04
Growth Score
100 / 100
Engagement
4.2%
A sponsored post from big little lies is estimated at $3,000 to $5,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
