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Chris Mayo is a verified Lifestyle creator on Instagram, tracked in the InstME index with 222.6K followers. To date Chris Mayo has posted 2,671 times, currently less than one post a week. Engagement runs at 0.17%, or about 367 likes and 20 comments per post.
The Lifestyle account Bigfatcult has posted 2,671 times on Instagram and drawn 222.6K followers.
Among 826 Lifestyle accounts with 100K–1M followers in the InstME index, Bigfatcult's 0.17% engagement rate comes in in the bottom quarter (median: 2.99%).
One comment lands for every 19 likes, which reads as an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$780–$1,400
Based on 222.6K followers and a 0.17% engagement rate, a single sponsored post by Bigfatcult is worth an estimated $780–$1,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Bigfatcult | Cohort median |
|---|---|---|
| Engagement rate | 0.17% | 2.99% |
| Average likes | 367 | 7,188 |
| Average comments | 20 | 111 |
| Posts per week | 0.42 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 14, 2026
Chris Mayo is a verified lifestyle creator on Instagram, with 222.6K followers.
Chris Mayo posts on Instagram as @bigfatcult.
Chris Mayo has 222,553 followers on Instagram (222.6K) as of Sep 14, 2026.
Chris Mayo's engagement rate is 0.17%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.99%) for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Chris Mayo average 367 likes and 20 comments.
Chris Mayo posts less than once a week on average.
Chris Mayo is registered as a creator account on Instagram and is verified.
Chris Mayo is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 2,671 posts.
Yes. Chris Mayo carries the blue verified badge on Instagram.
Avg Comments
20
Engagement
2.09%
A sponsored post from Chris Mayo is estimated at $780 to $1,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
