Official Instagram of the Big 12 Conference
Outreach This Creator For FreeFollowers
401.5K
Following
496
Total Posts
Engagement Rate
0.06%
Avg Likes
240
Avg Comments
Big 12 Conference is a verified business account. The account has built 401.5K followers on Instagram. The account has published 31,048 posts, currently around 81 posts a week. Typical posts draw 240 likes and 2 comments, putting engagement at 0.06%.
As a business account, Big12conference reaches 401.5K followers on Instagram across 31,048 published posts.
Big12conference's average post pulls 240 likes and 2 comments, roughly one interaction per 1,660 followers.
Roughly one in 152 likes comes with a comment, an audience that mostly engages through likes.
Posting frequency for Big12conference sits at about 81 posts per week, more than one per day.
The account follows just 496 others against 401.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,400–$2,600
Based on 401.5K followers and a 0.06% engagement rate, a single sponsored post by Big12conference is worth an estimated $1,400–$2,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Big12conference | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.25% |
| Average likes | 240 | 2,985 |
| Average comments | 2 | 73 |
| Posts per week | 81.37 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Big 12 Conference is a verified Instagram brand on Instagram, with 401.5K followers.
Big 12 Conference posts on Instagram as @big12conference.
Big 12 Conference has 401,473 followers on Instagram (401.5K) as of Apr 23, 2026.
Big 12 Conference's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers.
Posts by Big 12 Conference average 240 likes and 2 comments.
Big 12 Conference posts about 81 times per week on average.
Big 12 Conference is registered as a business account on Instagram and is verified.
Yes. Big 12 Conference carries the blue verified badge on Instagram.
A sponsored post from Big 12 Conference is estimated at $1,400 to $2,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
31,048
2
Posts / Week
81.37
Growth Score
1.2 / 100
Follower Ratio
809.4×
Engagement
12.14%
