@
Brand
Official Instagram of the Big 12 Conference
linktr.ee/Big12SportsAudience
Browse top profilesFollowers
401.5K
Following
496
Total Posts
Engagement & Performance
Engagement Rate
0.06%
Avg Likes
240
Avg Comments
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Data last updated: Apr 23, 2026
How engagement rate is calculated
Engagement rate is estimated using the average likes and comments from recent posts divided by follower count, then multiplied by 100.
How to improve Instagram engagement
Post consistently, use strong hooks in captions, test content formats, and respond quickly to comments to improve interaction quality over time.
