Your creative partner since 1973, B&H is where technology lives for photo, video, computers, drones and more.
Outreach This Creator For FreeFollowers
621.8K
Following
2.1K
Total Posts
Engagement Rate
0.09%
Avg Likes
566
Avg Comments
B&H Photo is a verified Photography brand based in United States, with 621.8K followers on Instagram. The account has published 5,650 posts, currently around 12 posts a week. Typical posts draw 566 likes and 14 comments, putting engagement at 0.09%.
Tracked in the InstME index, Bhphoto is a Photography account with 621.8K followers and a back catalogue of 5,650 posts.
Bhphoto records a 0.09% engagement rate, in the bottom quarter (median: 1.23%) for the 587 Photography accounts with 100K–1M followers tracked in the InstME index.
Followers leave about one comment for every 41 likes, a healthy amount of conversation.
In recent weeks Bhphoto has kept to about 12 posts per week, more than one per day.
Bhphoto scores 76/100 on InstME's audience-quality checks, with about 20% of followers flagged low-quality or inactive, a solid result.
Bhphoto keeps its following list short (2,103) relative to 621.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,200–$4,000
Based on 621.8K followers and a 0.09% engagement rate, a single sponsored post by Bhphoto is worth an estimated $2,200–$4,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Bhphoto | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 1.23% |
| Average likes | 566 | 2,296 |
| Average comments | 14 | 54 |
| Posts per week | 11.52 | 0.33 |
Median values from 587 Photography accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bhphoto | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.61% |
| Average likes | 566 | 1,304 |
| Average comments | 14 | 26 |
| Posts per week | 11.52 | 0.73 |
Median values from 68 Photography accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
B&H Photo is a verified photography brand based in United States on Instagram, with 621.8K followers.
B&H Photo posts on Instagram as @bhphoto.
B&H Photo has 621,805 followers on Instagram (621.8K) as of Jul 15, 2026.
B&H Photo's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.23%) for Photography accounts with 100K–1M followers in the InstME index.
Posts by B&H Photo average 566 likes and 14 comments.
B&H Photo posts about 12 times per week on average.
InstME's audience-quality analysis estimates about 20% of B&H Photo's followers are low-quality or inactive, giving an audience-quality score of 76/100.
B&H Photo is registered as a business account on Instagram and is verified.
B&H Photo is categorized as a photography account in the InstME index, based on the profile's bio and Instagram category across 5,650 posts.
5,650
14
Posts / Week
11.52
Growth Score
1.8 / 100
ER Rank
11th
More men than women · mostly 25–44
Typical for Photography creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Photography
Engagement
2.65%
B&H Photo's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. B&H Photo carries the blue verified badge on Instagram.
A sponsored post from B&H Photo is estimated at $2,200 to $4,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
