Be a Guest of Your Present Moment Pioneering since 2009 MICHELIN Key 2024 & 2025
Followers
246.7K
Following
19
Total Posts
Engagement Rate
0.07%
Avg Likes
178
Avg Comments
On Instagram, Be Destination Tulum is a verified Travel creator based in Mexico with an audience of 246.7K. The account has published 278 posts, currently less than one post a week. Typical posts draw 178 likes and 5 comments, putting engagement at 0.07%.
On Instagram, Betulumhotel runs a Travel account that has published 278 posts and gathered 246.7K followers.
For Travel accounts with 100K–1M followers, Betulumhotel's 0.07% engagement rate is in the bottom quarter (median: 0.92%), a read from 977 accounts in the InstME index.
The like-to-comment split is roughly 33 to one, indicating a healthy amount of conversation.
On average, Betulumhotel's video content earns 18.9K views.
Betulumhotel currently publishes less than one post per week.
Betulumhotel follows only 19 accounts while being followed by 246.7K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$860–$1,600
Based on 246.7K followers and a 0.07% engagement rate, a single sponsored post by Betulumhotel is worth an estimated $860–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in Mexico, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Betulumhotel | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.92% |
| Average likes | 178 | 1,974 |
| Average comments | 5 | 53 |
| Posts per week | 0.31 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Betulumhotel | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.48% |
| Average likes | 178 | 3,597 |
| Average comments | 5 | 73 |
| Posts per week | 0.31 | 0.77 |
Median values from 327 accounts in Mexico with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Be Destination Tulum is a verified travel creator based in Mexico on Instagram, with 246.7K followers.
Be Destination Tulum posts on Instagram as @betulumhotel.
Be Destination Tulum has 246,742 followers on Instagram (246.7K) as of Jul 15, 2026.
Be Destination Tulum's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.92%) for Travel accounts with 100K–1M followers in the InstME index.
Posts by Be Destination Tulum average 178 likes and 5 comments.
Be Destination Tulum posts less than once a week on average.
Be Destination Tulum is registered as a creator account on Instagram and is verified.
Be Destination Tulum is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 278 posts.
278
5
Avg Views
18,922
Posts / Week
0.31
Growth Score
1.4 / 100
Engagement
0%
Be Destination Tulum's profile places the account in Mexico. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Be Destination Tulum carries the blue verified badge on Instagram.
A sponsored post from Be Destination Tulum is estimated at $860 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
