‣ 193 Henry St LES @abigailskitchennyc 📍 ‣ Chef @abbyhitchcock ‣ 10-10 Sun-Thu / 10-12 Fri-Sat / Happy Hour 3-7 ‣ Home of Henry Street Pretzels
Outreach This Creator For FreeBETTY is a Food brand, with 4.6K followers on Instagram. Content spans food and home & diy. The account has published 170 posts, currently less than one post a week. Engagement runs at 1.79%, or about 73 likes and 9 comments per post.
Bettynyc shows up in the InstME index as a Food account, 4.6K followers, 170 posts.
For Food accounts with 1K–10K followers, Bettynyc's 1.79% engagement rate is below the median of 2.81%, a read from 4,339 accounts in the InstME index.
For roughly every 8 likes there is one comment, an unusually discussion-heavy audience.
Bettynyc currently publishes less than one post per week.
InstME estimates 5% of Bettynyc's followers are low-quality or inactive, for an audience-quality score of 94/100, a strong signal of genuine reach.
Estimated sponsored-post value
$29–$53
Based on 4.6K followers and a 1.79% engagement rate, a single sponsored post by Bettynyc is worth an estimated $29–$53. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Bettynyc | Cohort median |
|---|---|---|
| Engagement rate | 1.79% | 2.81% |
| Average likes | 73 | 86 |
| Average comments | 9 | 6 |
| Posts per week | 0.37 | 0.42 |
Median values from 4,339 Food accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 8, 2026
BETTY is a food brand on Instagram, with 4.6K followers.
BETTY posts on Instagram as @bettynyc.
BETTY has 4,580 followers on Instagram (4.6K) as of Sep 8, 2026.
BETTY's engagement rate is 1.79%, calculated from average likes and comments per post relative to followers. That is below the median of 2.81% for Food accounts with 1K–10K followers in the InstME index.
Posts by BETTY average 73 likes and 9 comments.
BETTY posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of BETTY's followers are low-quality or inactive, giving an audience-quality score of 94/100.
BETTY is registered as a business account on Instagram.
BETTY is categorized as a food and home & diy account in the InstME index, based on the profile's bio and Instagram category across 170 posts.
Avg Comments
9
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Home & DIY
Engagement
0.66%
A sponsored post from BETTY is estimated at $29 to $53. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
