Chief Marketing Officer @ TET Logistics 🎵 Music •Touring •Logistics •Marketing 👨🍼 Girl Dad | 🇺🇸🎖️ Army Vet | 💪 Gym | ✝️ Faith Driven 📍Birmingham, AL
Outreach This Creator For FreeFollowers
8.4K
Following
805
Total Posts
Engagement Rate
0.5%
Avg Likes
39
Avg Comments
Matt Jay runs a Fitness creator account based in United Kingdom with 8.4K followers on Instagram. Its posts sit across fitness and parenting. To date Matt Jay has posted 546 times, currently less than one post a week. Typical posts draw 39 likes and 3 comments, putting engagement at 0.5%.
Bettertodayjay is a Fitness account on Instagram with 8.4K followers and 546 published posts.
Benchmarked against 5,196 Fitness accounts with 1K–10K followers, Bettertodayjay posts a 0.5% engagement rate that is in the bottom quarter (median: 5.26%).
One comment lands for every 15 likes, which reads as an unusually discussion-heavy audience.
Bettertodayjay maintains a rhythm of less than one post per week.
Estimated sponsored-post value
$29–$54
Based on 8.4K followers and a 0.5% engagement rate, a single sponsored post by Bettertodayjay is worth an estimated $29–$54. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Parenting
| Metric | Bettertodayjay | Cohort median |
|---|---|---|
| Engagement rate | 0.5% | 5.26% |
| Average likes | 39 | 145 |
| Average comments | 3 | 11 |
| Posts per week | 0.22 | 0.25 |
Median values from 5,196 Fitness accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bettertodayjay | Cohort median |
|---|---|---|
| Engagement rate | 0.5% | 3.26% |
| Average likes | 39 | 78 |
| Average comments | 3 | 5 |
| Posts per week | 0.22 | 0.26 |
Median values from 86 Fitness accounts in United Kingdom with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Matt Jay is a fitness creator based in United Kingdom on Instagram, with 8.4K followers.
Matt Jay posts on Instagram as @bettertodayjay.
Matt Jay has 8,361 followers on Instagram (8.4K) as of Apr 23, 2026.
Matt Jay's engagement rate is 0.5%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 5.26%) for Fitness accounts with 1K–10K followers in the InstME index.
Posts by Matt Jay average 39 likes and 3 comments.
Matt Jay posts less than once a week on average.
Matt Jay is registered as a creator account on Instagram.
Matt Jay is categorized as a fitness and parenting account in the InstME index, based on the profile's bio and Instagram category across 546 posts.
Matt Jay's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
546
3
Posts / Week
0.22
Growth Score
10 / 100
Follower Ratio
10.4×
Engagement
0.04%
A sponsored post from Matt Jay is estimated at $29 to $54. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
