Therapy, made accessible for everyone. Because your mental health matters 💚
Outreach This Creator For FreeFollowers
628.9K
Following
336
Total Posts
Engagement Rate
1.01%
Avg Likes
6,292
Avg Comments
Betterhelp runs a verified Health brand account with 628.9K followers on Instagram. To date Betterhelp has posted 656 times, currently around 1 post a week. Engagement runs at 1.01%, or about 6,292 likes and 62 comments per post.
Counting 628.9K followers and 656 posts, Betterhelp sits in the InstME index as a Health account.
Compared with 264 other Health accounts with 100K–1M followers in the InstME index, Betterhelp's 1.01% engagement rate is above the median of 0.57%.
Roughly one in 102 likes comes with a comment, an audience that mostly engages through likes.
Posting frequency for Betterhelp sits at about one post per week.
Betterhelp comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
With 628.9K followers but only 336 accounts followed back, Betterhelp shows the ratio of a well-established account.
Estimated sponsored-post value
$2,200–$4,100
Based on 628.9K followers and a 1.01% engagement rate, a single sponsored post by Betterhelp is worth an estimated $2,200–$4,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Betterhelp | Cohort median |
|---|---|---|
| Engagement rate | 1.01% | 0.57% |
| Average likes | 6,292 | 1,265 |
| Average comments | 62 | 46 |
| Posts per week | 1.33 | 0.69 |
Median values from 264 Health accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Betterhelp is a verified health brand on Instagram, with 628.9K followers.
Betterhelp has 628,874 followers on Instagram (628.9K) as of Jul 9, 2026.
Betterhelp's engagement rate is 1.01%, calculated from average likes and comments per post relative to followers. That is above the median of 0.57% for Health accounts with 100K–1M followers in the InstME index.
Posts by Betterhelp average 6,292 likes and 62 comments.
Betterhelp posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 0% of Betterhelp's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Betterhelp is registered as a business account on Instagram and is verified.
Betterhelp is categorized as a health account in the InstME index, based on the profile's bio and Instagram category across 656 posts.
Yes. Betterhelp carries the blue verified badge on Instagram.
656
62
Posts / Week
1.33
Growth Score
20.2 / 100
ER Rank
47th
More women than men · mostly 25–44
Typical for Health creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
Engagement
0%
A sponsored post from Betterhelp is estimated at $2,200 to $4,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
