Therapy, made accessible for everyone. Because your mental health matters 💚
Outreach This Creator For FreeBetterhelp runs a verified Health brand account with 628.9K followers on Instagram. To date Betterhelp has posted 656 times, currently around 1 post a week. Engagement runs at 1.01%, or about 6,292 likes and 62 comments per post.
Counting 628.9K followers and 656 posts, Betterhelp sits in the InstME index as a Health account.
Compared with 264 other Health accounts with 100K–1M followers in the InstME index, Betterhelp's 1.01% engagement rate is above the median of 0.57%.
Roughly one in 102 likes comes with a comment, an audience that mostly engages through likes.
Posting frequency for Betterhelp sits at about one post per week.
Betterhelp comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
With 628.9K followers but only 336 accounts followed back, Betterhelp shows the ratio of a well-established account.
Estimated sponsored-post value
$2,200–$4,100
Based on 628.9K followers and a 1.01% engagement rate, a single sponsored post by Betterhelp is worth an estimated $2,200–$4,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Betterhelp | Cohort median |
|---|---|---|
| Engagement rate | 1.01% | 0.57% |
| Average likes | 6,292 | 1,265 |
| Average comments | 62 | 46 |
| Posts per week | 1.33 | 0.69 |
Median values from 264 Health accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Betterhelp is a verified health brand on Instagram, with 628.9K followers.
Betterhelp has 628,874 followers on Instagram (628.9K) as of Jul 9, 2026.
Betterhelp's engagement rate is 1.01%, calculated from average likes and comments per post relative to followers. That is above the median of 0.57% for Health accounts with 100K–1M followers in the InstME index.
Posts by Betterhelp average 6,292 likes and 62 comments.
Betterhelp posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 0% of Betterhelp's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Betterhelp is registered as a business account on Instagram and is verified.
Betterhelp is categorized as a health account in the InstME index, based on the profile's bio and Instagram category across 656 posts.
Yes. Betterhelp carries the blue verified badge on Instagram.
Total Posts
656
Avg Comments
62
More women than men · mostly 25–44
Typical for Health creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
Engagement
0.15%
A sponsored post from Betterhelp is estimated at $2,200 to $4,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
