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Reaching 59.2K followers on Instagram, The Better Baker is a verified Food brand. To date The Better Baker has posted 152 times, currently less than one post a week. Engagement runs at 3.62%, or about 2,036 likes and 107 comments per post.
Tracked in the InstME index, Betterbakeryeg is a Food account with 59.2K followers and a back catalogue of 152 posts.
Against 7,981 Food accounts with 10K–100K followers in the InstME index, Betterbakeryeg's 3.62% engagement rate lands in the top quarter (median: 0.75%).
The audience comments once per 19 likes on average, an unusually discussion-heavy audience.
Betterbakeryeg's recent cadence works out to less than one post per week.
Betterbakeryeg keeps its following list short (24) relative to 59.2K followers, as established creators and brands tend to.
Estimated sponsored-post value
$750–$1,400
Based on 59.2K followers and a 3.62% engagement rate, a single sponsored post by Betterbakeryeg is worth an estimated $750–$1,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Betterbakeryeg | Cohort median |
|---|---|---|
| Engagement rate | 3.62% | 0.75% |
| Average likes | 2,036 | 177 |
| Average comments | 107 | 10 |
| Posts per week | 0.1 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 10, 2026
The Better Baker is a verified food brand on Instagram, with 59.2K followers.
The Better Baker posts on Instagram as @betterbakeryeg.
The Better Baker has 59,231 followers on Instagram (59.2K) as of Sep 10, 2026.
The Better Baker's engagement rate is 3.62%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by The Better Baker average 2,036 likes and 107 comments.
The Better Baker posts less than once a week on average.
The Better Baker is registered as a business account on Instagram and is verified.
The Better Baker is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 152 posts.
Yes. The Better Baker carries the blue verified badge on Instagram.
Avg Comments
107
Engagement
0.49%
A sponsored post from The Better Baker is estimated at $750 to $1,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
