🎵 Black music. For the people, by the people. 📺 We’re celebrating OUR accomplishments in Entertainment & Sports June 30th 8/7c at the
Followers
1.1M
Following
1.3K
Total Posts
Engagement Rate
0.59%
Avg Likes
6,116
Avg Comments
On Instagram, BET Music is a verified Music brand with an audience of 1.1M. Its posts sit across music and tech. BET Music has shared 11,775 posts to date, currently less than one post a week. Engagement runs at 0.59%, or about 6,116 likes and 145 comments per post.
Tracked in the InstME index, Betmusic is a Music account with 1.1M followers and a back catalogue of 11,775 posts.
Betmusic records a 0.59% engagement rate, below the median of 1.04% for the 1,001 Music accounts with over 1M followers tracked in the InstME index.
At one comment per 42 likes, the ratio points to a healthy amount of conversation.
Over recent weeks, Betmusic has published less than one post per week.
Betmusic keeps its following list short (1,332) relative to 1.1M followers, as established creators and brands tend to.
Estimated sponsored-post value
$3,700–$7,000
Based on 1.1M followers and a 0.59% engagement rate, a single sponsored post by Betmusic is worth an estimated $3,700–$7,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Tech
| Metric | Betmusic | Cohort median |
|---|---|---|
| Engagement rate | 0.59% | 1.04% |
| Average likes | 6,116 | 25,754 |
| Average comments | 145 | 441 |
| Posts per week | 0.3 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
BET Music is a verified music brand on Instagram, with 1.1M followers.
BET Music posts on Instagram as @betmusic.
BET Music has 1,069,310 followers on Instagram (1.1M) as of Jul 9, 2026.
BET Music's engagement rate is 0.59%, calculated from average likes and comments per post relative to followers. That is below the median of 1.04% for Music accounts with over 1M followers in the InstME index.
Posts by BET Music average 6,116 likes and 145 comments.
BET Music posts less than once a week on average.
BET Music is registered as a business account on Instagram and is verified.
BET Music is categorized as a music and tech account in the InstME index, based on the profile's bio and Instagram category across 11,775 posts.
Yes. BET Music carries the blue verified badge on Instagram.
11,775
145
Posts / Week
0.3
Growth Score
11.8 / 100
Follower Ratio
802.8×
Engagement
7.62%
A sponsored post from BET Music is estimated at $3,700 to $7,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
