Rugs & home accessories for every space. Teppiche • Wohnaccessoires • Inspiration
Outreach This Creator For FreeRugs & home accessories is a verified Home & DIY brand. The account has built 415.9K followers on Instagram. The account has published 2,889 posts, currently less than one post a week. Typical posts draw 164 likes and 9 comments, putting engagement at 0.04%.
Benuta is a Home & DIY account whose 2,889 posts have grown a following of 415.9K on Instagram.
Compared with 436 other Home & DIY accounts with 100K–1M followers in the InstME index, Benuta's 0.04% engagement rate is in the bottom quarter (median: 0.63%).
The comment-to-like ratio works out to one comment per 18 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
With 415.9K followers but only 635 accounts followed back, Benuta shows the ratio of a well-established account.
Estimated sponsored-post value
$1,500–$2,700
Based on 415.9K followers and a 0.04% engagement rate, a single sponsored post by Benuta is worth an estimated $1,500–$2,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Benuta | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.63% |
| Average likes | 164 | 1,415 |
| Average comments | 9 | 30 |
| Posts per week | 0.13 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 20, 2026
Rugs & home accessories is a verified home & diy brand on Instagram, with 415.9K followers.
Rugs & home accessories posts on Instagram as @benuta.
Rugs & home accessories has 415,884 followers on Instagram (415.9K) as of Sep 20, 2026.
Rugs & home accessories's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Rugs & home accessories average 164 likes and 9 comments.
Rugs & home accessories posts less than once a week on average.
Rugs & home accessories is registered as a business account on Instagram and is verified.
Rugs & home accessories is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,889 posts.
Total Posts
2,889
Avg Comments
9
Engagement
0.03%
Yes. Rugs & home accessories carries the blue verified badge on Instagram.
A sponsored post from Rugs & home accessories is estimated at $1,500 to $2,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
