Official Account of Actor/Singer Ben Platt.
Ben Platt is a verified Music brand. The account has built 1.6M followers on Instagram. Ben Platt has shared 369 posts to date, currently less than one post a week. Engagement runs at 0.69%, or about 10,677 likes and 283 comments per post.
As a Music account, Bensplatt reaches 1.6M followers on Instagram across 369 published posts.
Among 1,001 Music accounts with over 1M followers in the InstME index, Bensplatt's 0.69% engagement rate comes in below the median of 1.04%.
Followers weigh in with a comment about every 38 likes, a healthy amount of conversation.
Lately Bensplatt has been publishing less than one post per week.
The account follows just 1,340 others against 1.6M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$5,600–$10,000
Based on 1.6M followers and a 0.69% engagement rate, a single sponsored post by Bensplatt is worth an estimated $5,600–$10,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Bensplatt | Cohort median |
|---|---|---|
| Engagement rate | 0.69% | 1.04% |
| Average likes | 10,677 | 25,754 |
| Average comments | 283 | 441 |
| Posts per week | 0.43 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Ben Platt is a verified music brand on Instagram, with 1.6M followers.
Ben Platt posts on Instagram as @bensplatt.
Ben Platt has 1,592,437 followers on Instagram (1.6M) as of Jul 9, 2026.
Ben Platt's engagement rate is 0.69%, calculated from average likes and comments per post relative to followers. That is below the median of 1.04% for Music accounts with over 1M followers in the InstME index.
Posts by Ben Platt average 10,677 likes and 283 comments.
Ben Platt posts less than once a week on average.
Ben Platt is registered as a business account on Instagram and is verified.
Ben Platt is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 369 posts.
Yes. Ben Platt carries the blue verified badge on Instagram.
Total Posts
369
Avg Comments
283
Engagement
0.14%
A sponsored post from Ben Platt is estimated at $5,600 to $10,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
