Official Account of Actor/Singer Ben Platt.
Followers
1.6M
Following
1.3K
Total Posts
Engagement Rate
0.69%
Avg Likes
10,677
Avg Comments
Ben Platt is a verified Music brand. The account has built 1.6M followers on Instagram. Ben Platt has shared 369 posts to date, currently less than one post a week. Engagement runs at 0.69%, or about 10,677 likes and 283 comments per post.
As a Music account, Bensplatt reaches 1.6M followers on Instagram across 369 published posts.
Among 1,001 Music accounts with over 1M followers in the InstME index, Bensplatt's 0.69% engagement rate comes in below the median of 1.04%.
Followers weigh in with a comment about every 38 likes, a healthy amount of conversation.
Lately Bensplatt has been publishing less than one post per week.
The account follows just 1,340 others against 1.6M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$5,600–$10,000
Based on 1.6M followers and a 0.69% engagement rate, a single sponsored post by Bensplatt is worth an estimated $5,600–$10,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Bensplatt | Cohort median |
|---|---|---|
| Engagement rate | 0.69% | 1.04% |
| Average likes | 10,677 | 25,754 |
| Average comments | 283 | 441 |
| Posts per week | 0.43 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Ben Platt is a verified music brand on Instagram, with 1.6M followers.
Ben Platt posts on Instagram as @bensplatt.
Ben Platt has 1,592,437 followers on Instagram (1.6M) as of Jul 9, 2026.
Ben Platt's engagement rate is 0.69%, calculated from average likes and comments per post relative to followers. That is below the median of 1.04% for Music accounts with over 1M followers in the InstME index.
Posts by Ben Platt average 10,677 likes and 283 comments.
Ben Platt posts less than once a week on average.
Ben Platt is registered as a business account on Instagram and is verified.
Ben Platt is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 369 posts.
Yes. Ben Platt carries the blue verified badge on Instagram.
369
283
Posts / Week
0.43
Growth Score
13.8 / 100
Follower Ratio
1188.4×
Engagement
0%
A sponsored post from Ben Platt is estimated at $5,600 to $10,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
