Benjamin Moore is a verified Home & DIY brand, with 616.9K followers on Instagram. To date Benjamin Moore has posted 2,866 times, currently around 4 posts a week. Engagement runs at 0.09%, or about 535 likes and 23 comments per post.
Benjaminmoore shows up in the InstME index as a Home & DIY account, 616.9K followers, 2,866 posts.
Benjaminmoore has an engagement rate of 0.09%, which is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers, based on 436 accounts in the InstME index.
At one comment per 23 likes, the ratio points to a healthy amount of conversation.
Benjaminmoore keeps a posting cadence of about 4 posts per week.
Benjaminmoore follows only 2,431 accounts while being followed by 616.9K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,200–$4,000
Based on 616.9K followers and a 0.09% engagement rate, a single sponsored post by Benjaminmoore is worth an estimated $2,200–$4,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Benjaminmoore | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.63% |
| Average likes | 535 | 1,415 |
| Average comments | 23 | 30 |
| Posts per week | 3.8 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 10, 2026
Benjamin Moore is a verified home & diy brand on Instagram, with 616.9K followers.
Benjamin Moore posts on Instagram as @benjaminmoore.
Benjamin Moore has 616,913 followers on Instagram (616.9K) as of Sep 10, 2026.
Benjamin Moore's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Benjamin Moore average 535 likes and 23 comments.
Benjamin Moore posts about 4 times per week on average.
Benjamin Moore is registered as a business account on Instagram and is verified.
Inspiring creativity with 3,500+ colors & premium paint products since 1883. Shop at your locally owned store or online. Share with #BenjaminMoore.
Outreach This Creator For Freebenjaminmoore.comTotal Posts
2,866
Avg Comments
23
1.6M
Engagement
0.08%
Benjamin Moore is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,866 posts.
Yes. Benjamin Moore carries the blue verified badge on Instagram.
A sponsored post from Benjamin Moore is estimated at $2,200 to $4,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
