Benjamin Moore is a verified Home & DIY brand, with 616.9K followers on Instagram. To date Benjamin Moore has posted 2,866 times, currently around 4 posts a week. Engagement runs at 0.09%, or about 535 likes and 23 comments per post.
Benjaminmoore shows up in the InstME index as a Home & DIY account, 616.9K followers, 2,866 posts.
Benjaminmoore has an engagement rate of 0.09%, which is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers, based on 436 accounts in the InstME index.
At one comment per 23 likes, the ratio points to a healthy amount of conversation.
Benjaminmoore keeps a posting cadence of about 4 posts per week.
Benjaminmoore follows only 2,431 accounts while being followed by 616.9K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,200–$4,000
Based on 616.9K followers and a 0.09% engagement rate, a single sponsored post by Benjaminmoore is worth an estimated $2,200–$4,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Benjaminmoore | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.63% |
| Average likes | 535 | 1,415 |
| Average comments | 23 | 30 |
| Posts per week | 3.8 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 10, 2026
Benjamin Moore is a verified home & diy brand on Instagram, with 616.9K followers.
Benjamin Moore posts on Instagram as @benjaminmoore.
Benjamin Moore has 616,913 followers on Instagram (616.9K) as of Sep 10, 2026.
Benjamin Moore's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Benjamin Moore average 535 likes and 23 comments.
Benjamin Moore posts about 4 times per week on average.
Benjamin Moore is registered as a business account on Instagram and is verified.
Benjamin Moore is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,866 posts.
Yes. Benjamin Moore carries the blue verified badge on Instagram.
Avg Comments
23
1.6M
Engagement
0.21%
A sponsored post from Benjamin Moore is estimated at $2,200 to $4,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
