People at their best get their Beautyrest®. Tag us @beautyrest to be featured.
Reaching 18.7K followers on Instagram, Beautyrest is a verified business account based in United States. Beautyrest has shared 827 posts to date, currently around 2 posts a week. Typical posts draw 9 likes and 1 comments, putting engagement at 0.05%.
Tracked in the InstME index, Beautyrest is a business account with 18.7K followers and a back catalogue of 827 posts.
Measured against other accounts with 10K–100K followers, Beautyrest's 0.05% engagement rate lands in the bottom 7%.
In recent weeks Beautyrest has kept to about 2 posts per week.
Beautyrest scores 76/100 on InstME's audience-quality checks, with about 20% of followers flagged low-quality or inactive, a solid result.
Beautyrest keeps its following list short (12) relative to 18.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$65–$120
Based on 18.7K followers and a 0.05% engagement rate, a single sponsored post by Beautyrest is worth an estimated $65–$120. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Beautyrest | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 1.45% |
| Average likes | 9 | 339 |
| Average comments | 1 | 18 |
| Posts per week | 2.06 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Beautyrest | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.9% |
| Average likes | 9 | 193 |
| Average comments | 1 | 10 |
| Posts per week | 2.06 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Beautyrest is a verified Instagram brand based in United States on Instagram, with 18.7K followers.
Beautyrest has 18,701 followers on Instagram (18.7K) as of Jul 15, 2026.
Beautyrest's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers.
Posts by Beautyrest average 9 likes and 1 comments.
Beautyrest posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 20% of Beautyrest's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Beautyrest is registered as a business account on Instagram and is verified.
Beautyrest's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Beautyrest carries the blue verified badge on Instagram.
Total Posts
827
Avg Comments
1
Engagement
2.13%
A sponsored post from Beautyrest is estimated at $65 to $120. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
