Backyard is a verified Food brand on Instagram based in United Arab Emirates, tracked in the InstME index with 25.4K followers. Backyard has shared 414 posts to date, currently around 3 posts a week. Posts average 95 likes and 10 comments, an engagement rate of 0.41%.
Bckyrd.ae is a Food account on Instagram with 25.4K followers and 414 published posts.
Benchmarked against 7,981 Food accounts with 10K–100K followers, Bckyrd.ae posts a 0.41% engagement rate that is below the median of 0.75%.
Comments arrive at about one per 10 likes, a sign of an unusually discussion-heavy audience.
Posting frequency for Bckyrd.ae sits at about 3 posts per week.
On audience quality, Bckyrd.ae lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
With 25.4K followers but only 12 accounts followed back, Bckyrd.ae shows the ratio of a well-established account.
Estimated sponsored-post value
$89–$170
Based on 25.4K followers and a 0.41% engagement rate, a single sponsored post by Bckyrd.ae is worth an estimated $89–$170. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Bckyrd.ae | Cohort median |
|---|---|---|
| Engagement rate | 0.41% | 0.75% |
| Average likes | 95 | 177 |
| Average comments | 10 | 10 |
| Posts per week | 2.54 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bckyrd.ae | Cohort median |
|---|---|---|
| Engagement rate | 0.41% | 0.39% |
| Average likes | 95 | 103 |
| Average comments | 10 | 6 |
| Posts per week | 2.54 | 0.7 |
Median values from 60 Food accounts in United Arab Emirates with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 7, 2026
Backyard is a verified food brand based in United Arab Emirates on Instagram, with 25.4K followers.
Backyard posts on Instagram as @bckyrd.ae.
Backyard has 25,425 followers on Instagram (25.4K) as of Sep 7, 2026.
Backyard's engagement rate is 0.41%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Backyard average 95 likes and 10 comments.
Backyard posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 0% of Backyard's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Backyard is registered as a business account on Instagram and is verified.
Total Posts
414
Avg Comments
10
More women than men · mostly 25–44
Typical for Food creators in United Arab Emirates, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
0.37%
Backyard is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 414 posts.
Backyard's profile places the account in United Arab Emirates. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Backyard carries the blue verified badge on Instagram.
A sponsored post from Backyard is estimated at $89 to $170. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
