@bbcradio4 flagship news programme. On air 6-9am weekdays and 7-9am on Saturday. Radical - episodes drop every Thursday on @bbcsounds
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52.2K
Following
69
Total Posts
Engagement Rate
40.45%
Avg Likes
19,457
Avg Comments
Reaching 52.2K followers on Instagram, BBC Today Programme is a business account. BBC Today Programme has shared 1,286 posts to date, currently around 8 posts a week. Engagement runs at 40.45%, or about 19,457 likes and 1,675 comments per post.
Bbctodayprogramme's Instagram presence spans 1,286 posts and 52.2K followers, profiling it as a business account.
Posts by Bbctodayprogramme tend to gather 19,457 likes and 1,675 comments, about one interaction per 2 followers.
At one comment per 12 likes, the ratio points to an unusually discussion-heavy audience.
Bbctodayprogramme currently publishes about 8 posts per week, more than one per day.
Bbctodayprogramme follows only 69 accounts while being followed by 52.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$730–$1,400
Based on 52.2K followers and a 40.45% engagement rate, a single sponsored post by Bbctodayprogramme is worth an estimated $730–$1,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Bbctodayprogramme | Cohort median |
|---|---|---|
| Engagement rate | 40.45% | 1.45% |
| Average likes | 19,457 | 339 |
| Average comments | 1,675 | 18 |
| Posts per week | 7.61 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
BBC Today Programme is a Instagram brand on Instagram, with 52.2K followers.
BBC Today Programme posts on Instagram as @bbctodayprogramme.
BBC Today Programme has 52,245 followers on Instagram (52.2K) as of Jul 15, 2026.
BBC Today Programme's engagement rate is 40.45%, calculated from average likes and comments per post relative to followers.
Posts by BBC Today Programme average 19,457 likes and 1,675 comments.
BBC Today Programme posts about 8 times per week on average.
BBC Today Programme is registered as a business account on Instagram.
A sponsored post from BBC Today Programme is estimated at $730 to $1,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,286
1,675
Posts / Week
7.61
Growth Score
100 / 100
Follower Ratio
757.2×
Engagement
6.33%
