🎺 OOONEEE… 🎺 OOONEEE… ✨ Your fave sofa with big moments, stars and stories from across the UK! Weeknights 7pm on BBC One &
Followers
291.2K
Following
690
Total Posts
Engagement Rate
33.37%
Avg Likes
96,382
Avg Comments
BBC The One Show is a verified TV show brand based in United Kingdom. The account has built 291.2K followers on Instagram. BBC The One Show has shared 6,782 posts to date, currently less than one post a week. Posts average 96,382 likes and 794 comments, an engagement rate of 33.37%.
Bbctheoneshow is a TV show account whose 6,782 posts have grown a following of 291.2K on Instagram.
An engagement rate of 33.37% puts Bbctheoneshow in the top 2% for accounts with 100K–1M followers tracked by InstME.
Followers weigh in with a comment about every 121 likes, an audience that mostly engages through likes.
Posting frequency for Bbctheoneshow sits at less than one post per week.
Bbctheoneshow comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
With 291.2K followers but only 690 accounts followed back, Bbctheoneshow shows the ratio of a well-established account.
Estimated sponsored-post value
$4,100–$7,600
Based on 291.2K followers and a 33.37% engagement rate, a single sponsored post by Bbctheoneshow is worth an estimated $4,100–$7,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: TV show
| Metric | Bbctheoneshow | Cohort median |
|---|---|---|
| Engagement rate | 33.37% | 1.25% |
| Average likes | 96,382 | 2,985 |
| Average comments | 794 | 73 |
| Posts per week | 0.21 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bbctheoneshow | Cohort median |
|---|---|---|
| Engagement rate | 33.37% | 0.72% |
| Average likes | 96,382 | 1,651 |
| Average comments | 794 | 45 |
| Posts per week | 0.21 | 0.84 |
Median values from 1,094 accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Jul 15, 2026
BBC The One Show is a verified tv show brand based in United Kingdom on Instagram, with 291.2K followers.
BBC The One Show posts on Instagram as @bbctheoneshow.
BBC The One Show has 291,238 followers on Instagram (291.2K) as of Jul 15, 2026.
BBC The One Show's engagement rate is 33.37%, calculated from average likes and comments per post relative to followers.
Posts by BBC The One Show average 96,382 likes and 794 comments.
BBC The One Show posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of BBC The One Show's followers are low-quality or inactive, giving an audience-quality score of 100/100.
BBC The One Show is registered as a business account on Instagram and is verified.
BBC The One Show is categorized as a tv show account in the InstME index, based on the profile's bio and Instagram category across 6,782 posts.
6,782
794
Posts / Week
0.21
Growth Score
100 / 100
ER Rank
Top 2%
2.5M
Engagement
0.03%
BBC The One Show's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. BBC The One Show carries the blue verified badge on Instagram.
A sponsored post from BBC The One Show is estimated at $4,100 to $7,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
