BBC Springwatch is a verified Outdoors brand based in United Kingdom. The account has built 587.9K followers on Instagram. To date BBC Springwatch has posted 4,640 times, currently around 14 posts a week. Posts average 25,123 likes and 207 comments, an engagement rate of 4.31%.
Bbcspringwatch has built an audience of 587.9K followers on Instagram over 4,640 posts as an Outdoors account.
Benchmarked against accounts with 100K–1M followers, the 4.31% engagement rate Bbcspringwatch posts is in the top 22%.
Roughly one in 122 likes comes with a comment, an audience that mostly engages through likes.
Recent posting activity averages about 14 posts per week, more than one per day.
Bbcspringwatch's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
The account follows just 1,083 others against 587.9K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$8,200–$15,000
Based on 587.9K followers and a 4.31% engagement rate, a single sponsored post by Bbcspringwatch is worth an estimated $8,200–$15,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Outdoors
| Metric | Bbcspringwatch | Cohort median |
|---|---|---|
| Engagement rate | 4.31% | 1.25% |
| Average likes | 25,123 | 2,985 |
| Average comments | 207 | 73 |
| Posts per week | 14 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bbcspringwatch | Cohort median |
|---|---|---|
| Engagement rate | 4.31% | 0.72% |
| Average likes | 25,123 | 1,651 |
| Average comments | 207 | 45 |
| Posts per week | 14 | 0.84 |
Median values from 1,094 accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
BBC Springwatch is a verified outdoors brand based in United Kingdom on Instagram, with 587.9K followers.
BBC Springwatch posts on Instagram as @bbcspringwatch.
BBC Springwatch has 587,943 followers on Instagram (587.9K) as of Jul 9, 2026.
BBC Springwatch's engagement rate is 4.31%, calculated from average likes and comments per post relative to followers.
Posts by BBC Springwatch average 25,123 likes and 207 comments.
BBC Springwatch posts about 14 times per week on average.
InstME's audience-quality analysis estimates about 0% of BBC Springwatch's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Total Posts
4,640
Avg Comments
207
835.7K
Engagement
19.73%
BBC Springwatch is registered as a business account on Instagram and is verified.
BBC Springwatch is categorized as an outdoors account in the InstME index, based on the profile's bio and Instagram category across 4,640 posts.
BBC Springwatch's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. BBC Springwatch carries the blue verified badge on Instagram.
A sponsored post from BBC Springwatch is estimated at $8,200 to $15,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
