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Backcountry is a verified Outdoor & Sporting Goods Company brand. The account has built 931.7K followers on Instagram. To date Backcountry has posted 4,652 times, currently around 5 posts a week. Engagement runs at 0.03%, or about 286 likes and 9 comments per post.
The Outdoor & Sporting Goods Company account Backcountry has posted 4,652 times on Instagram and drawn 931.7K followers.
Backcountry posts in the bottom 11% for its size: a 0.03% engagement rate against accounts with 100K–1M followers in the InstME index.
Roughly one in 30 likes comes with a comment, a healthy amount of conversation.
Backcountry maintains a rhythm of about 5 posts per week.
Backcountry's audience-quality score is 88/100, with 10% of followers looking low-quality or inactive, a strong signal of genuine reach.
The account follows just 1,986 others against 931.7K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$3,300–$6,100
Based on 931.7K followers and a 0.03% engagement rate, a single sponsored post by Backcountry is worth an estimated $3,300–$6,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Outdoor & Sporting Goods Company
| Metric | Backcountry | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 1.25% |
| Average likes | 286 | 2,985 |
| Average comments | 9 | 73 |
| Posts per week | 5.25 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 3, 2026
Backcountry is a verified outdoor & sporting goods company brand on Instagram, with 931.7K followers.
Backcountry has 931,681 followers on Instagram (931.7K) as of Sep 3, 2026.
Backcountry's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers.
Posts by Backcountry average 286 likes and 9 comments.
Backcountry posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 10% of Backcountry's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Backcountry is registered as a business account on Instagram and is verified.
Backcountry is categorized as an outdoor & sporting goods company account in the InstME index, based on the profile's bio and Instagram category across 4,652 posts.
Yes. Backcountry carries the blue verified badge on Instagram.
Avg Comments
9
Engagement
0%
A sponsored post from Backcountry is estimated at $3,300 to $6,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
