Followers
927.4K
Following
2K
Total Posts
Engagement Rate
0.1%
Avg Likes
948
Avg Comments
With 927.4K followers across 4,622 posts, Backcountry is one of the business accounts tracked in the InstME index.
Backcountry's 0.1% engagement rate ranks in the bottom 11% among accounts with 100K–1M followers in the InstME index.
The comment-to-like ratio works out to one comment per 51 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about 3 posts per week.
Audience-quality analysis puts Backcountry at 88/100; roughly 10% of followers look low-quality or inactive — a strong signal of genuine reach.
The account follows just 1,986 others against 927.4K followers — a ratio typical of established creators and brands.
| Metric | Backcountry | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 1.31% |
| Average likes | 948 | 3,232 |
| Average comments | 19 | 79 |
| Posts per week | 3.1 | 0.74 |
Median values from 21,238 accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Backcountry has 927,400 followers on Instagram (927.4K) as of Jul 15, 2026.
Backcountry's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers.
Posts by Backcountry average 948 likes and 19 comments.
Backcountry posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 10% of Backcountry's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Backcountry is registered as a business account on Instagram and is verified.
4,622
19
Avg Views
0
Posts / Week
3.1
Growth Score
2 / 100
2.7M
Engagement
0.23%
