Backcountry is a verified Outdoors brand. The account has built 931.7K followers on Instagram. To date Backcountry has posted 4,652 times, currently around 5 posts a week. Engagement runs at 0.03%, or about 286 likes and 9 comments per post.
The Outdoors account Backcountry has posted 4,652 times on Instagram and drawn 931.7K followers.
Backcountry posts in the bottom 11% for its size: a 0.03% engagement rate against accounts with 100K–1M followers in the InstME index.
Roughly one in 30 likes comes with a comment, a healthy amount of conversation.
Backcountry maintains a rhythm of about 5 posts per week.
Backcountry's audience-quality score is 88/100, with 10% of followers looking low-quality or inactive, a strong signal of genuine reach.
The account follows just 1,986 others against 931.7K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$3,300–$6,100
Based on 931.7K followers and a 0.03% engagement rate, a single sponsored post by Backcountry is worth an estimated $3,300–$6,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Outdoors
| Metric | Backcountry | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 1.25% |
| Average likes | 286 | 2,985 |
| Average comments | 9 | 73 |
| Posts per week | 5.25 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 3, 2026
Backcountry is a verified outdoors brand on Instagram, with 931.7K followers.
Backcountry has 931,681 followers on Instagram (931.7K) as of Sep 3, 2026.
Backcountry's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers.
Posts by Backcountry average 286 likes and 9 comments.
Backcountry posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 10% of Backcountry's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Backcountry is registered as a business account on Instagram and is verified.
Backcountry is categorized as an outdoors account in the InstME index, based on the profile's bio and Instagram category across 4,652 posts.
Total Posts
4,652
Avg Comments
9
Engagement
0%
Yes. Backcountry carries the blue verified badge on Instagram.
A sponsored post from Backcountry is estimated at $3,300 to $6,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
