your fave bri’ish radio station 🫶 for all things dance follow @bbcr1dance 🪩 ✨ listen on
Followers
2.1M
Following
600
Total Posts
Engagement Rate
0.94%
Avg Likes
19,252
Avg Comments
BBC Radio 1 is a verified Radio station brand. The account has built 2.1M followers on Instagram. BBC Radio 1 has shared 16,789 posts to date, currently around 2 posts a week. Posts average 19,252 likes and 251 comments, an engagement rate of 0.94%.
Bbcradio1 is a Radio station account whose 16,789 posts have grown a following of 2.1M on Instagram.
Bbcradio1 averages 19,252 likes and 251 comments per post, roughly one interaction for every 106 of its followers.
One comment lands for every 77 likes, which reads as an audience that mostly engages through likes.
Bbcradio1 maintains a rhythm of about one post per week.
With 2.1M followers but only 600 accounts followed back, Bbcradio1 shows the ratio of a well-established account.
Estimated sponsored-post value
$7,200–$13,000
Based on 2.1M followers and a 0.94% engagement rate, a single sponsored post by Bbcradio1 is worth an estimated $7,200–$13,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Radio station
| Metric | Bbcradio1 | Cohort median |
|---|---|---|
| Engagement rate | 0.94% | 1.02% |
| Average likes | 19,252 | 25,711 |
| Average comments | 251 | 376 |
| Posts per week | 1.74 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
BBC Radio 1 is a verified radio station brand on Instagram, with 2.1M followers.
BBC Radio 1 posts on Instagram as @bbcradio1.
BBC Radio 1 has 2,069,409 followers on Instagram (2.1M) as of Apr 23, 2026.
BBC Radio 1's engagement rate is 0.94%, calculated from average likes and comments per post relative to followers.
Posts by BBC Radio 1 average 19,252 likes and 251 comments.
BBC Radio 1 posts about 2 times per week on average.
BBC Radio 1 is registered as a business account on Instagram and is verified.
BBC Radio 1 is categorized as a radio station account in the InstME index, based on the profile's bio and Instagram category across 16,789 posts.
Yes. BBC Radio 1 carries the blue verified badge on Instagram.
16,789
251
Posts / Week
1.74
Growth Score
18.8 / 100
Follower Ratio
3449.0×
Engagement
13.81%
A sponsored post from BBC Radio 1 is estimated at $7,200 to $13,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
