This is the official BBC Northern Ireland Instagram account TV 📺 | Radio 📻 | Online 🌐
Outreach This Creator For FreeFollowers
73.6K
Following
94
Total Posts
Engagement Rate
1.53%
Avg Likes
1,092
Avg Comments
On Instagram, BBC Northern Ireland is a verified Instagram creator based in Ireland with an audience of 73.6K. BBC Northern Ireland has shared 4,277 posts to date, currently around 38 posts a week. Posts average 1,092 likes and 36 comments, an engagement rate of 1.53%.
Bbcni shows up in the InstME index as a creator account, 73.6K followers, 4,277 posts.
Bbcni's posts draw around 1,092 likes and 36 comments each, close to one interaction for every 65 followers.
For roughly every 30 likes there is one comment, a healthy amount of conversation.
Video posts average 42.3K views, reaching roughly 57% of Bbcni's follower base per post.
Over recent weeks, Bbcni has published about 38 posts per week, more than one per day.
Bbcni follows only 94 accounts while being followed by 73.6K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$390–$730
Based on 73.6K followers and a 1.53% engagement rate, a single sponsored post by Bbcni is worth an estimated $390–$730. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Bbcni | Cohort median |
|---|---|---|
| Engagement rate | 1.53% | 1.45% |
| Average likes | 1,092 | 339 |
| Average comments | 36 | 18 |
| Posts per week | 37.79 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bbcni | Cohort median |
|---|---|---|
| Engagement rate | 1.53% | 1.1% |
| Average likes | 1,092 | 243 |
| Average comments | 36 | 11 |
| Posts per week | 37.79 | 0.84 |
Median values from 207 accounts in Ireland with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
BBC Northern Ireland is a verified Instagram creator based in Ireland on Instagram, with 73.6K followers.
BBC Northern Ireland posts on Instagram as @bbcni.
BBC Northern Ireland has 73,568 followers on Instagram (73.6K) as of Jul 15, 2026.
BBC Northern Ireland's engagement rate is 1.53%, calculated from average likes and comments per post relative to followers.
Posts by BBC Northern Ireland average 1,092 likes and 36 comments.
BBC Northern Ireland posts about 38 times per week on average.
BBC Northern Ireland is registered as a creator account on Instagram and is verified.
BBC Northern Ireland's profile places the account in Ireland. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. BBC Northern Ireland carries the blue verified badge on Instagram.
4,277
36
Avg Views
42,287
Posts / Week
37.79
Growth Score
30.6 / 100
Engagement
0%
A sponsored post from BBC Northern Ireland is estimated at $390 to $730. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
