Celebrating where we call home - and all things Scouse. Follow and for more from Greater Manchester and Lancashire.
Followers
73.5K
Following
706
Total Posts
Engagement Rate
2.27%
Avg Likes
1,651
Avg Comments
BBC Merseyside runs a verified Home & DIY brand account with 73.5K followers on Instagram. The account has published 3,820 posts, currently around 22 posts a week. Posts average 1,651 likes and 16 comments, an engagement rate of 2.27%.
As a Home & DIY account, Bbcmerseyside reaches 73.5K followers on Instagram across 3,820 published posts.
Bbcmerseyside's 2.27% engagement rate is above the median of 0.75% among Home & DIY accounts with 10K–100K followers, measured across 1,345 accounts in the InstME index.
Comments arrive at about one per 103 likes, a sign of an audience that mostly engages through likes.
Lately Bbcmerseyside has been publishing about 22 posts per week, more than one per day.
At 100/100 on audience quality, Bbcmerseyside carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 706 others against 73.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$580–$1,100
Based on 73.5K followers and a 2.27% engagement rate, a single sponsored post by Bbcmerseyside is worth an estimated $580–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Bbcmerseyside | Cohort median |
|---|---|---|
| Engagement rate | 2.27% | 0.75% |
| Average likes | 1,651 | 200 |
| Average comments | 16 | 9 |
| Posts per week | 21.87 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
BBC Merseyside is a verified home & diy brand on Instagram, with 73.5K followers.
BBC Merseyside posts on Instagram as @bbcmerseyside.
BBC Merseyside has 73,529 followers on Instagram (73.5K) as of Jul 14, 2026.
BBC Merseyside's engagement rate is 2.27%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by BBC Merseyside average 1,651 likes and 16 comments.
BBC Merseyside posts about 22 times per week on average.
InstME's audience-quality analysis estimates about 0% of BBC Merseyside's followers are low-quality or inactive, giving an audience-quality score of 100/100.
BBC Merseyside is registered as a business account on Instagram and is verified.
BBC Merseyside is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,820 posts.
3,820
16
Posts / Week
21.87
Growth Score
45.4 / 100
ER Rank
Top 41%
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0%
Yes. BBC Merseyside carries the blue verified badge on Instagram.
A sponsored post from BBC Merseyside is estimated at $580 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
