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Robert Willett is a verified Fitness brand, with 261.3K followers on Instagram. Content spans fitness and business. Robert Willett has shared 4,100 posts to date, currently less than one post a week. Engagement runs at 10.51%, or about 27,365 likes and 95 comments per post.
On Instagram, Bballwillett runs a Fitness account that has published 4,100 posts and gathered 261.3K followers.
For Fitness accounts with 100K–1M followers, Bballwillett's 10.51% engagement rate is in the top quarter (median: 1.82%), a read from 2,038 accounts in the InstME index.
At one comment per 287 likes, the ratio points to an audience that mostly engages through likes.
Bballwillett keeps a posting cadence of less than one post per week.
Estimated sponsored-post value
$3,700–$6,800
Based on 261.3K followers and a 10.51% engagement rate, a single sponsored post by Bballwillett is worth an estimated $3,700–$6,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Business
| Metric | Bballwillett | Cohort median |
|---|---|---|
| Engagement rate | 10.51% | 1.82% |
| Average likes | 27,365 | 4,679 |
| Average comments | 95 | 94 |
| Posts per week | 0.07 | 0.3 |
Median values from 2,038 Fitness accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 25, 2026
Robert Willett is a verified fitness brand on Instagram, with 261.3K followers.
Robert Willett posts on Instagram as @bballwillett.
Robert Willett has 261,315 followers on Instagram (261.3K) as of Sep 25, 2026.
Robert Willett's engagement rate is 10.51%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.82%) for Fitness accounts with 100K–1M followers in the InstME index.
Posts by Robert Willett average 27,365 likes and 95 comments.
Robert Willett posts less than once a week on average.
Robert Willett is registered as a business account on Instagram and is verified.
Robert Willett is categorized as a fitness and business account in the InstME index, based on the profile's bio and Instagram category across 4,100 posts.
Yes. Robert Willett carries the blue verified badge on Instagram.
Total Posts
4,100
Avg Comments
95
Engagement
0%
A sponsored post from Robert Willett is estimated at $3,700 to $6,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
