Take yourself and your wine less seriously. Be Basic, drink Basic 🍷 Founded by @treynkennedy
Outreach This Creator For FreeBasic Cellars Wine is a Food creator, with 76.7K followers on Instagram. Basic Cellars Wine has shared 70 posts to date, currently less than one post a week. Posts average 395 likes and 11 comments, an engagement rate of 0.53%.
Tracked in the InstME index, Basiccellars is a Food account with 76.7K followers and a back catalogue of 70 posts.
Against 7,981 Food accounts with 10K–100K followers in the InstME index, Basiccellars's 0.53% engagement rate lands below the median of 0.75%.
At one comment per 35 likes, the ratio points to a healthy amount of conversation.
Basiccellars currently publishes less than one post per week.
InstME estimates 5% of Basiccellars's followers are low-quality or inactive, for an audience-quality score of 94/100, a strong signal of genuine reach.
Basiccellars keeps its following list short (3) relative to 76.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$270–$500
Based on 76.7K followers and a 0.53% engagement rate, a single sponsored post by Basiccellars is worth an estimated $270–$500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Basiccellars | Cohort median |
|---|---|---|
| Engagement rate | 0.53% | 0.75% |
| Average likes | 395 | 177 |
| Average comments | 11 | 10 |
| Posts per week | 0.59 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Basic Cellars Wine is a food creator on Instagram, with 76.7K followers.
Basic Cellars Wine posts on Instagram as @basiccellars.
Basic Cellars Wine has 76,680 followers on Instagram (76.7K) as of Jul 15, 2026.
Basic Cellars Wine's engagement rate is 0.53%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Basic Cellars Wine average 395 likes and 11 comments.
Basic Cellars Wine posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Basic Cellars Wine's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Total Posts
70
Avg Comments
11
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
226.5K
Engagement
0.77%
Basic Cellars Wine is registered as a creator account on Instagram.
Basic Cellars Wine is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 70 posts.
A sponsored post from Basic Cellars Wine is estimated at $270 to $500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
