Get to know Barilla people as we share our everyday work with the joy of food for a better life. Join us!👇
Outreach This Creator For FreeFollowers
11.6K
Following
23
Total Posts
Engagement Rate
6.04%
Avg Likes
682
Avg Comments
Barilla People is a verified Food brand, with 11.6K followers on Instagram. The account has published 186 posts, currently around 1 post a week. Engagement runs at 6.04%, or about 682 likes and 19 comments per post.
Barillapeople operates a Food account on Instagram, pairing 11.6K followers with 186 posts.
Barillapeople records a 6.04% engagement rate, in the top quarter (median: 0.75%) for the 7,981 Food accounts with 10K–100K followers tracked in the InstME index.
The audience comments once per 37 likes on average, a healthy amount of conversation.
Barillapeople keeps a posting cadence of about one post per week.
Barillapeople keeps its following list short (23) relative to 11.6K followers, as established creators and brands tend to.
Estimated sponsored-post value
$160–$300
Based on 11.6K followers and a 6.04% engagement rate, a single sponsored post by Barillapeople is worth an estimated $160–$300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Barillapeople | Cohort median |
|---|---|---|
| Engagement rate | 6.04% | 0.75% |
| Average likes | 682 | 177 |
| Average comments | 19 | 10 |
| Posts per week | 1.13 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Barilla People is a verified food brand on Instagram, with 11.6K followers.
Barilla People posts on Instagram as @barillapeople.
Barilla People has 11,602 followers on Instagram (11.6K) as of Jul 12, 2026.
Barilla People's engagement rate is 6.04%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Barilla People average 682 likes and 19 comments.
Barilla People posts about 1 time per week on average.
Barilla People is registered as a business account on Instagram and is verified.
Barilla People is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 186 posts.
Yes. Barilla People carries the blue verified badge on Instagram.
186
19
Posts / Week
1.13
Growth Score
100 / 100
Follower Ratio
504.4×
Engagement
0.29%
A sponsored post from Barilla People is estimated at $160 to $300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
