We connect people to trusted ways to save, borrow and thrive. Bankrate, LLC NMLS # 1427381 BR Tech Services, Inc. NMLS # 1743443
Followers
45.1K
Following
419
Total Posts
Engagement Rate
0.01%
Avg Likes
3
Avg Comments
Reaching 45.1K followers on Instagram, Bankrate is a verified Tech brand based in United States. Bankrate has shared 1,732 posts to date, currently around 6 posts a week. Engagement runs at 0.01%, or about 3 likes and 0 comments per post.
With 45.1K followers across 1,732 posts, Bankrate is one of the Tech accounts tracked in the InstME index.
Against 14,872 Tech accounts with 10K–100K followers in the InstME index, Bankrate's 0.01% engagement rate lands in the bottom quarter (median: 1.31%).
Bankrate's recent cadence works out to about 6 posts per week.
InstME's checks rate Bankrate's audience 64/100, flagging roughly 30% as low-quality or inactive, a solid result.
Bankrate keeps its following list short (419) relative to 45.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$160–$290
Based on 45.1K followers and a 0.01% engagement rate, a single sponsored post by Bankrate is worth an estimated $160–$290. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Bankrate | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 1.31% |
| Average likes | 3 | 321 |
| Average comments | 0 | 15 |
| Posts per week | 5.57 | 0.64 |
Median values from 14,872 Tech accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bankrate | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.76% |
| Average likes | 3 | 180 |
| Average comments | 0 | 9 |
| Posts per week | 5.57 | 0.84 |
Median values from 2,535 Tech accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Bankrate is a verified tech brand based in United States on Instagram, with 45.1K followers.
Bankrate has 45,054 followers on Instagram (45.1K) as of Apr 24, 2026.
Bankrate's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.31%) for Tech accounts with 10K–100K followers in the InstME index.
Posts by Bankrate average 3 likes and 0 comments.
Bankrate posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 30% of Bankrate's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Bankrate is registered as a business account on Instagram and is verified.
Bankrate is categorized as a tech account in the InstME index, based on the profile's bio and Instagram category across 1,732 posts.
Bankrate's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,732
0
Posts / Week
5.57
Growth Score
0.2 / 100
ER Rank
0th
Predominantly men · mostly 18–34
Typical for Tech creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Tech
Engagement
36.13%
Yes. Bankrate carries the blue verified badge on Instagram.
A sponsored post from Bankrate is estimated at $160 to $290. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
