Tech accessories designed for function
Followers
98.6K
Following
343
Total Posts
Engagement Rate
1.2%
Avg Likes
1,159
Avg Comments
Twelve South is a verified Tech brand based in United States, with 98.6K followers on Instagram. The account has published 2,401 posts, currently around 1 post a week. Posts average 1,159 likes and 22 comments, an engagement rate of 1.2%.
On Instagram, Twelvesouth runs a Tech account that has published 2,401 posts and gathered 98.6K followers.
For Tech accounts with 10K–100K followers, Twelvesouth's 1.2% engagement rate is below the median of 1.31%, a read from 14,872 accounts in the InstME index.
For roughly every 52 likes there is one comment, a healthy amount of conversation.
In recent weeks Twelvesouth has kept to about one post per week.
Twelvesouth follows only 343 accounts while being followed by 98.6K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$410–$770
Based on 98.6K followers and a 1.2% engagement rate, a single sponsored post by Twelvesouth is worth an estimated $410–$770. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Tech creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Tech
| Metric | Twelvesouth | Cohort median |
|---|---|---|
| Engagement rate | 1.2% | 1.31% |
| Average likes | 1,159 | 321 |
| Average comments | 22 | 15 |
| Posts per week | 1.05 | 0.64 |
Median values from 14,872 Tech accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Twelvesouth | Cohort median |
|---|---|---|
| Engagement rate | 1.2% | 0.76% |
| Average likes | 1,159 | 180 |
| Average comments | 22 | 9 |
| Posts per week | 1.05 | 0.84 |
Median values from 2,535 Tech accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Twelve South is a verified tech brand based in United States on Instagram, with 98.6K followers.
Twelve South posts on Instagram as @twelvesouth.
Twelve South has 98,646 followers on Instagram (98.6K) as of Jul 11, 2026.
Twelve South's engagement rate is 1.2%, calculated from average likes and comments per post relative to followers. That is below the median of 1.31% for Tech accounts with 10K–100K followers in the InstME index.
Posts by Twelve South average 1,159 likes and 22 comments.
Twelve South posts about 1 time per week on average.
Twelve South is registered as a business account on Instagram and is verified.
Twelve South is categorized as a tech account in the InstME index, based on the profile's bio and Instagram category across 2,401 posts.
Twelve South's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,401
22
Posts / Week
1.05
Growth Score
24 / 100
Follower Ratio
287.6×
Engagement
8.15%
Yes. Twelve South carries the blue verified badge on Instagram.
A sponsored post from Twelve South is estimated at $410 to $770. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
