Where the world shops refurbished tech
Followers
227.9K
Following
514
Total Posts
Engagement Rate
13.44%
Avg Likes
30,499
Avg Comments
Back Market runs a verified Tech brand account based in United States with 227.9K followers on Instagram. To date Back Market has posted 437 times, currently less than one post a week. Engagement runs at 13.44%, or about 30,499 likes and 120 comments per post.
Backmarket has built an audience of 227.9K followers on Instagram over 437 posts as a Tech account.
Among 4,844 Tech accounts with 100K–1M followers in the InstME index, Backmarket's 13.44% engagement rate comes in in the top quarter (median: 1.19%).
Comments arrive at about one per 254 likes, a sign of an audience that mostly engages through likes.
Posting frequency for Backmarket sits at less than one post per week.
The account follows just 514 others against 227.9K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$3,200–$5,900
Based on 227.9K followers and a 13.44% engagement rate, a single sponsored post by Backmarket is worth an estimated $3,200–$5,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Tech creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Tech
| Metric | Backmarket | Cohort median |
|---|---|---|
| Engagement rate | 13.44% | 1.19% |
| Average likes | 30,499 | 2,850 |
| Average comments | 120 | 64 |
| Posts per week | 0.19 | 0.82 |
Median values from 4,844 Tech accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Backmarket | Cohort median |
|---|---|---|
| Engagement rate | 13.44% | 0.68% |
| Average likes | 30,499 | 1,344 |
| Average comments | 120 | 37 |
| Posts per week | 0.19 | 1.17 |
Median values from 575 Tech accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Back Market is a verified tech brand based in United States on Instagram, with 227.9K followers.
Back Market posts on Instagram as @backmarket.
Back Market has 227,878 followers on Instagram (227.9K) as of Jul 15, 2026.
Back Market's engagement rate is 13.44%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.19%) for Tech accounts with 100K–1M followers in the InstME index.
Posts by Back Market average 30,499 likes and 120 comments.
Back Market posts less than once a week on average.
Back Market is registered as a business account on Instagram and is verified.
Back Market is categorized as a tech account in the InstME index, based on the profile's bio and Instagram category across 437 posts.
Back Market's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
437
120
Posts / Week
0.19
Growth Score
100 / 100
Follower Ratio
443.3×
Engagement
0.2%
Yes. Back Market carries the blue verified badge on Instagram.
A sponsored post from Back Market is estimated at $3,200 to $5,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
