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191.7K
Following
157
Total Posts
Engagement Rate
0.23%
Avg Likes
431
Avg Comments
Baltimore Sun runs a verified Newspaper brand account with 191.7K followers on Instagram. The account has published 12,350 posts, currently around 84 posts a week. Engagement runs at 0.23%, or about 431 likes and 16 comments per post.
Baltimoresun has built an audience of 191.7K followers on Instagram over 12,350 posts as a Newspaper account.
Each post from Baltimoresun averages 431 likes and 16 comments, or about one interaction per 429 followers.
Comments arrive at about one per 27 likes, a sign of a healthy amount of conversation.
Recent posting activity averages about 84 posts per week, more than one per day.
The account follows just 157 others against 191.7K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$670–$1,200
Based on 191.7K followers and a 0.23% engagement rate, a single sponsored post by Baltimoresun is worth an estimated $670–$1,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Newspaper
| Metric | Baltimoresun | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 1.25% |
| Average likes | 431 | 2,985 |
| Average comments | 16 | 73 |
| Posts per week | 84 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Baltimore Sun is a verified newspaper brand on Instagram, with 191.7K followers.
Baltimore Sun posts on Instagram as @baltimoresun.
Baltimore Sun has 191,706 followers on Instagram (191.7K) as of Jul 15, 2026.
Baltimore Sun's engagement rate is 0.23%, calculated from average likes and comments per post relative to followers.
Posts by Baltimore Sun average 431 likes and 16 comments.
Baltimore Sun posts about 84 times per week on average.
Baltimore Sun is registered as a business account on Instagram and is verified.
Baltimore Sun is categorized as a newspaper account in the InstME index, based on the profile's bio and Instagram category across 12,350 posts.
Yes. Baltimore Sun carries the blue verified badge on Instagram.
12,350
16
Posts / Week
84
Growth Score
4.6 / 100
Follower Ratio
1221.1×
Engagement
0.44%
A sponsored post from Baltimore Sun is estimated at $670 to $1,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
