All day French brasserie in SoHo by Keith McNally. Sister restaurants: @minettatavernny @morandinyc @minettataverndc Reservations & bakery orders👇
Outreach This Creator For FreeFollowers
132.8K
Following
819
Total Posts
Engagement Rate
0.32%
Avg Likes
414
Avg Comments
On Instagram, Balthazar Restaurant & Bakery is a Food brand based in United States with an audience of 132.8K. To date Balthazar Restaurant & Bakery has posted 1,835 times, currently around 3 posts a week. Typical posts draw 414 likes and 5 comments, putting engagement at 0.32%.
Tracked in the InstME index, Balthazarny is a Food account with 132.8K followers and a back catalogue of 1,835 posts.
Against 1,551 Food accounts with 100K–1M followers in the InstME index, Balthazarny's 0.32% engagement rate lands below the median of 0.74%.
The audience comments once per 84 likes on average, an audience that mostly engages through likes.
Balthazarny's recent cadence works out to about 3 posts per week.
Balthazarny keeps its following list short (819) relative to 132.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$460–$860
Based on 132.8K followers and a 0.32% engagement rate, a single sponsored post by Balthazarny is worth an estimated $460–$860. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Balthazarny | Cohort median |
|---|---|---|
| Engagement rate | 0.32% | 0.74% |
| Average likes | 414 | 1,665 |
| Average comments | 5 | 54 |
| Posts per week | 3.37 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Balthazarny | Cohort median |
|---|---|---|
| Engagement rate | 0.32% | 0.57% |
| Average likes | 414 | 1,175 |
| Average comments | 5 | 47 |
| Posts per week | 3.37 | 0.89 |
Median values from 292 Food accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Balthazar Restaurant & Bakery is a food brand based in United States on Instagram, with 132.8K followers.
Balthazar Restaurant & Bakery posts on Instagram as @balthazarny.
Balthazar Restaurant & Bakery has 132,842 followers on Instagram (132.8K) as of Jul 15, 2026.
Balthazar Restaurant & Bakery's engagement rate is 0.32%, calculated from average likes and comments per post relative to followers. That is below the median of 0.74% for Food accounts with 100K–1M followers in the InstME index.
Posts by Balthazar Restaurant & Bakery average 414 likes and 5 comments.
Balthazar Restaurant & Bakery posts about 3 times per week on average.
Balthazar Restaurant & Bakery is registered as a business account on Instagram.
Balthazar Restaurant & Bakery is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 1,835 posts.
1,835
5
Posts / Week
3.37
Growth Score
6.4 / 100
Follower Ratio
162.2×
Engagement
0.87%
Balthazar Restaurant & Bakery's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Balthazar Restaurant & Bakery is estimated at $460 to $860. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
