A daily dose of beautiful baked goods & sweet treats. π° Follow our other accounts: @futureoffoodisnow @uglyproduceisbeautiful
Outreach This Creator For FreeFollowers
64.6K
Following
457
Total Posts
Engagement Rate
0.4%
Avg Likes
255
Avg Comments
On Instagram, Baking π° is a Food brand with an audience of 64.6K. Content spans food and automotive. Baking π° has shared 1,657 posts to date, currently less than one post a week. Typical posts draw 255 likes and 6 comments, putting engagement at 0.4%.
With 64.6K followers across 1,657 posts, Baking is one of the Food accounts tracked in the InstME index.
Baking records a 0.4% engagement rate, below the median of 0.75% for the 7,981 Food accounts with 10Kβ100K followers tracked in the InstME index.
For roughly every 45 likes there is one comment, a healthy amount of conversation.
Over recent weeks, Baking has published less than one post per week.
Baking keeps its following list short (457) relative to 64.6K followers, as established creators and brands tend to.
Estimated sponsored-post value
$230β$420
Based on 64.6K followers and a 0.4% engagement rate, a single sponsored post by Baking is worth an estimated $230β$420. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men Β· mostly 25β44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Automotive
| Metric | Baking | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 0.75% |
| Average likes | 255 | 177 |
| Average comments | 6 | 10 |
| Posts per week | 0.07 | 0.78 |
Median values from 7,981 Food accounts with 10Kβ100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Baking π° is a food brand on Instagram, with 64.6K followers.
Baking π° posts on Instagram as @baking.
Baking π° has 64,559 followers on Instagram (64.6K) as of Apr 24, 2026.
Baking π°'s engagement rate is 0.4%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10Kβ100K followers in the InstME index.
Posts by Baking π° average 255 likes and 6 comments.
Baking π° posts less than once a week on average.
Baking π° is registered as a business account on Instagram.
Baking π° is categorized as a food and automotive account in the InstME index, based on the profile's bio and Instagram category across 1,657 posts.
A sponsored post from Baking π° is estimated at $230 to $420. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,657
6
Posts / Week
0.07
Growth Score
8 / 100
Follower Ratio
141.3Γ
Engagement
6.64%
