Chief Brand Officer and Chief Baking Officer at @magnoliabakery Author of The Magnolia Bakery Handbook Vol. I and II #bakewithbobbie
Outreach This Creator For FreeFollowers
18.1K
Following
553
Total Posts
Engagement Rate
11.13%
Avg Likes
1,986
Avg Comments
Bobbie Lloyd is a None brand, with 18.1K followers on Instagram. The account has published 198 posts, currently less than one post a week. Engagement runs at 11.13%, or about 1,986 likes and 30 comments per post.
Bakewithbobbie's Instagram presence spans 198 posts and 18.1K followers, profiling it as a None account.
Bakewithbobbie's 11.13% engagement rate ranks in the top 12% among accounts with 10K–100K followers in the InstME index.
The like-to-comment split is roughly 66 to one, indicating an audience that mostly engages through likes.
Bakewithbobbie's videos average 28.7K views, about 1.6× its follower count, so content routinely reaches well past current followers.
Bakewithbobbie currently publishes less than one post per week.
InstME estimates 5% of Bakewithbobbie's followers are low-quality or inactive, for an audience-quality score of 94/100, a strong signal of genuine reach.
Estimated sponsored-post value
$250–$470
Based on 18.1K followers and a 11.13% engagement rate, a single sponsored post by Bakewithbobbie is worth an estimated $250–$470. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: None
| Metric | Bakewithbobbie | Cohort median |
|---|---|---|
| Engagement rate | 11.13% | 1.45% |
| Average likes | 1,986 | 339 |
| Average comments | 30 | 18 |
| Posts per week | 0.85 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 7, 2026
Bobbie Lloyd is a none brand on Instagram, with 18.1K followers.
Bobbie Lloyd posts on Instagram as @bakewithbobbie.
Bobbie Lloyd has 18,108 followers on Instagram (18.1K) as of Apr 7, 2026.
Bobbie Lloyd's engagement rate is 11.13%, calculated from average likes and comments per post relative to followers.
Posts by Bobbie Lloyd average 1,986 likes and 30 comments.
Bobbie Lloyd posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Bobbie Lloyd's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Bobbie Lloyd is registered as a business account on Instagram.
Bobbie Lloyd is categorized as a none account in the InstME index, based on the profile's bio and Instagram category across 198 posts.
198
30
Avg Views
28,709
Posts / Week
0.85
Growth Score
100 / 100
Engagement
3.82%
A sponsored post from Bobbie Lloyd is estimated at $250 to $470. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
