ᴄᴀʟɢᴀʀʏ, ᴀʙ 🇨🇦 • diy, home, motherhood • real, relatable, imperfect life • my sass is almost as famous as my bathroom ✉️
Bailey Exner is a verified Home & DIY creator based in Canada, with 367.4K followers on Instagram. The account posts mainly around home & diy and parenting topics. To date Bailey Exner has posted 719 times, currently less than one post a week. Typical posts draw 2,804 likes and 133 comments, putting engagement at 0.8%.
Tracked in the InstME index, Bailey.at.home is a Home & DIY account with 367.4K followers and a back catalogue of 719 posts.
Against 436 Home & DIY accounts with 100K–1M followers in the InstME index, Bailey.at.home's 0.8% engagement rate lands above the median of 0.63%.
The like-to-comment split is roughly 21 to one, indicating a healthy amount of conversation.
Bailey.at.home keeps a posting cadence of less than one post per week.
Quality checks give Bailey.at.home 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Bailey.at.home keeps its following list short (1,251) relative to 367.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,300–$2,400
Based on 367.4K followers and a 0.8% engagement rate, a single sponsored post by Bailey.at.home is worth an estimated $1,300–$2,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Bailey.at.home | Cohort median |
|---|---|---|
| Engagement rate | 0.8% | 0.63% |
| Average likes | 2,804 | 1,415 |
| Average comments | 133 | 30 |
| Posts per week | 0.06 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bailey.at.home | Cohort median |
|---|---|---|
| Engagement rate | 0.8% | 1.42% |
| Average likes | 2,804 | 3,710 |
| Average comments | 133 | 68 |
| Posts per week | 0.06 | 0.72 |
Median values from 252 accounts in Canada with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 31, 2026
Bailey Exner is a verified home & diy creator based in Canada on Instagram, with 367.4K followers.
Bailey Exner posts on Instagram as @bailey.at.home.
Bailey Exner has 367,429 followers on Instagram (367.4K) as of Aug 31, 2026.
Bailey Exner's engagement rate is 0.8%, calculated from average likes and comments per post relative to followers. That is above the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Bailey Exner average 2,804 likes and 133 comments.
Bailey Exner posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Bailey Exner's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Bailey Exner is registered as a creator account on Instagram and is verified.
Bailey Exner is categorized as a home & diy and parenting account in the InstME index, based on the profile's bio and Instagram category across 719 posts.
Avg Comments
133
Predominantly women · mostly 25–44
Typical for Home & DIY creators in Canada, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Parenting
Engagement
0.06%
Bailey Exner's profile places the account in Canada. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Bailey Exner carries the blue verified badge on Instagram.
A sponsored post from Bailey Exner is estimated at $1,300 to $2,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
