Fashion and culture newsletter and podcast with Amy Odell @instamyodell
Outreach This Creator For FreeBack Row is a Fashion brand. The account has built 7.8K followers on Instagram. To date Back Row has posted 96 times, currently around 12 posts a week. Posts average 1,568 likes and 69 comments, an engagement rate of 20.92%.
As a Fashion account, Backrow reaches 7.8K followers on Instagram across 96 published posts.
Backrow's 20.92% engagement rate is in the top quarter (median: 4.29%) among Fashion accounts with 1K–10K followers, measured across 7,066 accounts in the InstME index.
Comments arrive at about one per 23 likes, a sign of a healthy amount of conversation.
Lately Backrow has been publishing about 12 posts per week, more than one per day.
Estimated sponsored-post value
$110–$200
Based on 7.8K followers and a 20.92% engagement rate, a single sponsored post by Backrow is worth an estimated $110–$200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Backrow | Cohort median |
|---|---|---|
| Engagement rate | 20.92% | 4.29% |
| Average likes | 1,568 | 111 |
| Average comments | 69 | 14 |
| Posts per week | 11.93 | 0.26 |
Median values from 7,066 Fashion accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Back Row is a fashion brand on Instagram, with 7.8K followers.
Back Row posts on Instagram as @backrow.
Back Row has 7,824 followers on Instagram (7.8K) as of Apr 24, 2026.
Back Row's engagement rate is 20.92%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 4.29%) for Fashion accounts with 1K–10K followers in the InstME index.
Posts by Back Row average 1,568 likes and 69 comments.
Back Row posts about 12 times per week on average.
Back Row is registered as a business account on Instagram.
Back Row is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 96 posts.
A sponsored post from Back Row is estimated at $110 to $200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Avg Comments
69
Engagement
1.54%
