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43.8K
Following
420
Total Posts
Engagement Rate
0.3%
Avg Likes
111
Avg Comments
Reaching 43.8K followers on Instagram, Backpacking Light is an Education brand. The account has published 1,409 posts, currently less than one post a week. Typical posts draw 111 likes and 19 comments, putting engagement at 0.3%.
On Instagram, Backpackinglight runs an Education account that has published 1,409 posts and gathered 43.8K followers.
Backpackinglight has an engagement rate of 0.3%, which is in the bottom quarter (median: 1.3%) for Education accounts with 10K–100K followers, based on 962 accounts in the InstME index.
At one comment per 6 likes, the ratio points to an unusually discussion-heavy audience.
Backpackinglight's recent cadence works out to less than one post per week.
Backpackinglight follows only 420 accounts while being followed by 43.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$150–$280
Based on 43.8K followers and a 0.3% engagement rate, a single sponsored post by Backpackinglight is worth an estimated $150–$280. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Roughly balanced · mostly 18–34
Typical for Education creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Education
| Metric | Backpackinglight | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 1.3% |
| Average likes | 111 | 368 |
| Average comments | 19 | 8 |
| Posts per week | 0.23 | 1.06 |
Median values from 962 Education accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 26, 2026
Backpacking Light is a education brand on Instagram, with 43.8K followers.
Backpacking Light posts on Instagram as @backpackinglight.
Backpacking Light has 43,808 followers on Instagram (43.8K) as of Apr 26, 2026.
Backpacking Light's engagement rate is 0.3%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.3%) for Education accounts with 10K–100K followers in the InstME index.
Posts by Backpacking Light average 111 likes and 19 comments.
Backpacking Light posts less than once a week on average.
Backpacking Light is registered as a business account on Instagram.
Backpacking Light is categorized as an education account in the InstME index, based on the profile's bio and Instagram category across 1,409 posts.
1,409
19
Posts / Week
0.23
Growth Score
6 / 100
Follower Ratio
104.3×
Engagement
0.14%
A sponsored post from Backpacking Light is estimated at $150 to $280. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.