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Followers
768.8K
Following
845
Total Posts
Engagement Rate
0.07%
Avg Likes
490
Avg Comments
Reaching 768.8K followers on Instagram, Babylist is a verified business account based in United States. To date Babylist has posted 5,745 times, currently around 3 posts a week. Engagement runs at 0.07%, or about 490 likes and 44 comments per post.
Babylist shows up in the InstME index as a business account, 768.8K followers, 5,745 posts.
A typical post by Babylist collects about 490 likes and 44 comments, roughly one interaction for every 1,440 followers.
Followers leave about one comment for every 11 likes, an unusually discussion-heavy audience.
Babylist's recent cadence works out to about 3 posts per week.
Babylist follows only 845 accounts while being followed by 768.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,700–$5,000
Based on 768.8K followers and a 0.07% engagement rate, a single sponsored post by Babylist is worth an estimated $2,700–$5,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Babylist | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.25% |
| Average likes | 490 | 2,985 |
| Average comments | 44 | 73 |
| Posts per week | 2.73 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Babylist | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.86% |
| Average likes | 490 | 2,003 |
| Average comments | 44 | 56 |
| Posts per week | 2.73 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Babylist is a verified Instagram brand based in United States on Instagram, with 768.8K followers.
Babylist has 768,775 followers on Instagram (768.8K) as of Apr 23, 2026.
Babylist's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers.
Posts by Babylist average 490 likes and 44 comments.
Babylist posts about 3 times per week on average.
Babylist is registered as a business account on Instagram and is verified.
Babylist's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Babylist carries the blue verified badge on Instagram.
A sponsored post from Babylist is estimated at $2,700 to $5,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
5,745
44
Posts / Week
2.73
Growth Score
1.4 / 100
Follower Ratio
909.8×
Engagement
0.21%
