Empowering parents since 1961 🧸 Share your BabyBjörn moments using #babybjorn Follow us on TikTok: BabyBjorn
BabyBjörn Official is a verified business account based in Sweden. The account has built 418.7K followers on Instagram. The account has published 3,211 posts, currently less than one post a week. Typical posts draw 7,328 likes and 63 comments, putting engagement at 1.77%.
The business account Babybjorn has posted 3,211 times on Instagram and drawn 418.7K followers.
Each post from Babybjorn averages 7,328 likes and 63 comments, or about one interaction per 57 followers.
Comments arrive at about one per 116 likes, a sign of an audience that mostly engages through likes.
Babybjorn maintains a rhythm of less than one post per week.
The account follows just 6 others against 418.7K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$2,600–$4,800
Based on 418.7K followers and a 1.77% engagement rate, a single sponsored post by Babybjorn is worth an estimated $2,600–$4,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Babybjorn | Cohort median |
|---|---|---|
| Engagement rate | 1.77% | 1.25% |
| Average likes | 7,328 | 2,985 |
| Average comments | 63 | 73 |
| Posts per week | 0.13 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Babybjorn | Cohort median |
|---|---|---|
| Engagement rate | 1.77% | 0.81% |
| Average likes | 7,328 | 1,463 |
| Average comments | 63 | 38 |
| Posts per week | 0.13 | 0.77 |
Median values from 56 accounts in Sweden with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 1, 2026
BabyBjörn Official is a verified Instagram brand based in Sweden on Instagram, with 418.7K followers.
BabyBjörn Official posts on Instagram as @babybjorn.
BabyBjörn Official has 418,701 followers on Instagram (418.7K) as of Sep 1, 2026.
BabyBjörn Official's engagement rate is 1.77%, calculated from average likes and comments per post relative to followers.
Posts by BabyBjörn Official average 7,328 likes and 63 comments.
BabyBjörn Official posts less than once a week on average.
BabyBjörn Official is registered as a business account on Instagram and is verified.
BabyBjörn Official's profile places the account in Sweden. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. BabyBjörn Official carries the blue verified badge on Instagram.
Avg Comments
63
Engagement
6.2%
A sponsored post from BabyBjörn Official is estimated at $2,600 to $4,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
