"When it comes to science-backed, innovative haircare, Color Wow reigns." -Harper's Bazaar. Cruelty free.
Followers
1.2M
Following
4.6K
Total Posts
Engagement Rate
0.05%
Avg Likes
562
Avg Comments
On Instagram, Color Wow is a verified Product/service brand with an audience of 1.2M. To date Color Wow has posted 4,310 times, currently around 9 posts a week. Posts average 562 likes and 23 comments, an engagement rate of 0.05%.
Tracked in the InstME index, Colorwowhair is a Product/service account with 1.2M followers and a back catalogue of 4,310 posts.
Posts by Colorwowhair tend to gather 562 likes and 23 comments, about one interaction per 2,135 followers.
At one comment per 24 likes, the ratio points to a healthy amount of conversation.
Colorwowhair keeps a posting cadence of about 9 posts per week, more than one per day.
Quality checks give Colorwowhair 88/100; around 10% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Colorwowhair keeps its following list short (4,589) relative to 1.2M followers, as established creators and brands tend to.
Estimated sponsored-post value
$4,400–$8,100
Based on 1.2M followers and a 0.05% engagement rate, a single sponsored post by Colorwowhair is worth an estimated $4,400–$8,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Product/service
| Metric | Colorwowhair | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 1.02% |
| Average likes | 562 | 25,711 |
| Average comments | 23 | 376 |
| Posts per week | 8.57 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Color Wow is a verified product/service brand on Instagram, with 1.2M followers.
Color Wow posts on Instagram as @colorwowhair.
Color Wow has 1,249,798 followers on Instagram (1.2M) as of Apr 23, 2026.
Color Wow's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers.
Posts by Color Wow average 562 likes and 23 comments.
Color Wow posts about 9 times per week on average.
InstME's audience-quality analysis estimates about 10% of Color Wow's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Color Wow is registered as a business account on Instagram and is verified.
Color Wow is categorized as a product/service account in the InstME index, based on the profile's bio and Instagram category across 4,310 posts.
4,310
23
Posts / Week
8.57
Growth Score
1 / 100
Audience Score
88 / 100
Engagement
0.18%
Yes. Color Wow carries the blue verified badge on Instagram.
A sponsored post from Color Wow is estimated at $4,400 to $8,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
