Babu is a Lifestyle brand, with 25.2K followers on Instagram. To date Babu has posted 2 times, currently less than one post a week. Posts average 4,702 likes and 68 comments, an engagement rate of 18.9%.
On Instagram, Babu runs a Lifestyle account that has published 2 posts and gathered 25.2K followers.
For Lifestyle accounts with 10K–100K followers, Babu's 18.9% engagement rate is in the top quarter (median: 3.25%), a read from 1,602 accounts in the InstME index.
For roughly every 70 likes there is one comment, an audience that mostly engages through likes.
Video content averages 27.1K views, 1.1× the follower count, a sign posts regularly travel beyond the existing audience.
Over recent weeks, Babu has published less than one post per week.
Estimated sponsored-post value
$350–$660
Based on 25.2K followers and a 18.9% engagement rate, a single sponsored post by Babu is worth an estimated $350–$660. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Babu | Cohort median |
|---|---|---|
| Engagement rate | 18.9% | 3.25% |
| Average likes | 4,702 | 875 |
| Average comments | 68 | 33 |
| Posts per week | 0.04 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Babu is a lifestyle brand on Instagram, with 25.2K followers.
Babu has 25,242 followers on Instagram (25.2K) as of Jul 9, 2026.
Babu's engagement rate is 18.9%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Babu average 4,702 likes and 68 comments.
Babu posts less than once a week on average.
Babu is registered as a business account on Instagram.
Babu is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 2 posts.
A sponsored post from Babu is estimated at $350 to $660. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
2
Avg Comments
68
Engagement
0.17%
